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• Blow Up Dolls On The Beach and 42 Below Vodka

  42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes Read More... Posted 19 November 2008 10:23 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Cats Game Show With $1M Prize - Meow Wow!

  I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too). But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers. Over the past few years the people Read More... Posted 10 November 2008 08:56 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Naked Girls and Guys Hit The Streets In The US

  So everyone that's a reader of my blog knows I love how companies use naked people in their marketing mix. You can find some of my favourite examples of people naked trying to sell something with hot guys and girls in their underwear , girls in their Read More... Posted 05 September 2008 06:47 by Ryan Peal | 1 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice, Creative

• Pizza Crop Circle Serves Up Huge Visual for Papa Johns

  I'm a big fan of the use of big and strong visuals, as well as companies who go that extra mile to create something that you just don't see everyday and that entertains the fans they are targeting. The good folks at Papa Johns , headquarted in my home Read More... Posted 09 August 2008 14:29 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Hot Girls and Guys In Thier Underwear

  Fitting for the annual " National Underwear Day " - an event that started 5 years ago and hit the streets of New York this week, celebrating the love we all have for our underwear. Hot models were on the runway and the roadway, turning heads and handing Read More... Posted 09 August 2008 10:01 by Ryan Peal | 1 Comments Filed under: Case Studies, Random Parts of Life, Great PR Practice

• Topless Rollerskating Anyone?

  I wasn't there in person to know if people were topless, maybe that is an Axe/Lynx campaign, but the gang at Nokia scored a homerun with their Skating Into Summer campaign , rolling across the the UK. The event is a classic before it starts - rollerskating Read More... Posted 16 July 2008 04:33 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• What Is Next For Dancing Matt?

  I'm a big fan of dancing matt , and who wouldn't be - getting paid to travel the world and dance like a crazy fool. :-) Matt has taken the world by storm and now has more than 6,000,000 views of his latest YouTube video, showing him dancing again to so Read More... Posted 15 July 2008 11:11 by Ryan Peal | 0 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• The Great YAHOO! Yodel Campaign

  Everyone, in your best yodel singing voice, YAAAAAHHHHHHHHOOOOOOOOOOOOOOOOOOO! Yes, it’s the yodel that rocked the world back in the day when YAHOO! first came on to the scene, instantly putting a smile on everyone's face with their very addictive YAHOO! Read More... Posted 14 July 2008 10:59 by Ryan Peal | 2 Comments Filed under: Case Studies, Social Networking, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• adidas "dream big" campaign scores with huge visual stunts

  I'm a big fan of adidas, and had the pleasure of working with them in the States for a few years before moving down under (hello, adidas Australia, give me a call). In any case, the brand is known for really aligning its overall company focus or product/category Read More... Posted 12 June 2008 11:28 by Ryan Peal | 2 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• Music, life and album covers: a great creative exercise for your brain

  I love stuff like this. I'm not sure how it all started, but i can't believe it didn't happen way back when. My friend Nadia at work sent this my way, its a very cool website called " Sleeveface " that encourages people to take their favorite album cover Read More... Posted 14 May 2008 09:57 by Ryan Peal | 0 Comments Filed under: cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice

• New Mobile Phone Chip Embedded Into Fingers

  I just heard about a great campaign conducted by my colleagues in the US for client QUALCOMM. The team was tasked with enhancing QUALCOMM’s new “Wireless Life” campaign and adding a bit of fun and personality to the brand. The H&K Digital team went Read More... Posted 12 May 2008 10:36 by Ryan Peal | 0 Comments Filed under: Case Studies, Online Fun, Random Parts of Life, Great PR Practice

• I Wish More CEO's Were Like Richard Branson

  So don't be shocked, I'm a big fan of Richard Branson and the role he plays for his Virgin empire. It's so awesome to watch the fun he seems to have with everything he does and owns - like a big kid with big bucks. We recently worked with him indirectly Read More... Posted 02 April 2008 09:55 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Serena Williams & Rafeal Nadal Walk On Water

  The global communications team at Sony Ericsson (note, an H&K Australia client) this week introduced the world to "water tennis" with international tennis stars Serena Williams and Rafeal Nadal - and provided another great example of how using amazing Read More... Posted 31 March 2008 09:22 by Ryan Peal | 2 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Great PR Practice

• Who Needs A Super Bowl Ad?

  Let’s all do the chicken dance! You know you’ve done it, if you’ve been to a wedding or bar mitzvah or something in between its more than likely that you’ve heard the music and hit the dance floor with your arms flapping and strutting your stuff. My friends Read More... Posted 24 January 2008 22:28 by Ryan Peal | 0 Comments Filed under: Case Studies, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice