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• Music Fans Walk 250 Miles For MTV Europe Music Awards

  This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Read More... Posted 17 November 2008 07:06 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Chevrolet Hits College Campuses For Back Seat Stories

  We all know getting a new product into the hands of consumers helps make a connection - so sampling is a natural tactic for lots of marketers. But what happens when you have a new car to introduce - its hard to hand those out on the street. The people Read More... Posted 08 October 2008 06:31 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Great PR Practice, Creative

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• McDonalds Has Moms Blogging About Food

  Most people are well aware of the growing influence of bloggers, and of course the "power of mom" has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with Read More... Posted 21 September 2008 19:52 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• 5 Objects = $50,000 with new Canon Photography Competition

  Photo competitions - yes there are a lot of them, so thankfully the guys and gals at Canon Australia (an H&K client) are back with a photo competition that joyfully doesn't have a "cutest baby" category. Canon's "Photo5" competition is back for another Read More... Posted 08 September 2008 13:43 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice, Creative

• Boags Beer Building Pipeline From Tasmania To Australia For Fresh Beer

  Starting conversations and going where your audience already plays - two key elements of any campaign. The gang at Boags Beer has hit this one out of the park - a campaign announcing the company's plans to build a pipeline from its headquarters in Tasmania Read More... Posted 28 August 2008 07:52 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, Online Fun, Great PR Practice, Creative

• BMW Mini Takes Over NYC Rooftop For 10 Days of Fun

  I love when friends send me cool things they hear about all over the world (thanks Heidi) and this one definitely deserves a shout out. Not surprisingly, this one is from Mini, a cool company that excels at putting together camaigns that create conversations, Read More... Posted 26 August 2008 08:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Dell Hits Music Festivals With Cool Experience Dome

  I'm a big fan of "going to the peeps" and Dell just launched a very cool summer music festival promotion to show-off the company's new line of colour PCs. Hitting the festival scene isn't easy - there is a lot of competition out there and people are already Read More... Posted 22 August 2008 14:33 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• The Great YAHOO! Yodel Campaign

  Everyone, in your best yodel singing voice, YAAAAAHHHHHHHHOOOOOOOOOOOOOOOOOOO! Yes, it’s the yodel that rocked the world back in the day when YAHOO! first came on to the scene, instantly putting a smile on everyone's face with their very addictive YAHOO! Read More... Posted 14 July 2008 10:59 by Ryan Peal | 2 Comments Filed under: Case Studies, Social Networking, cool stuff, Random Parts of Life, Pop Culture, Great PR Practice

• Whip Indiana Jones On Facebook

  Like many people around the world I headed out to the theaters a few weeks ago to catch the latest Indiana Jones movie (is it me or are there no new ideas in Hollywood). As you may have heard the movie had a huge opening weekend and continues to be on Read More... Posted 25 June 2008 08:14 by Ryan Peal | 4 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Pop Culture, Great PR Practice

• Content Rules: New City Walking Tours

  So i read in article (registration required) in a recent issue of Advertising Age (who more and more is writing about marketing/public relations campaigns) about a very cool website and content campaign created for Crocs shoes . The campaign - cities Read More... Posted 13 May 2008 08:38 by Ryan Peal | 2 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice

• Smirnoff Scores With Global Campaign Powered By Social Media

  I was reminded today about a very cool campaign happening right now (that kicked off at the end of last year ) called the "Smirnoff Ten." Last Northern Hemisphere Summer Smirnoff had multiple layers of competitions to identify 10 people all over the world Read More... Posted 09 May 2008 07:28 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Online Fun, Great PR Practice

• Smaller Brands Use New Tactics To Take On Bigger Marketing Budgets

  All over the world there are lots of "david vs. goliath" situations, as smaller brands fight in new ways to take on some of the bigger companies in their respective industries. One such example is Spectrum , a very cool mountain bike clothing company Read More... Posted 07 May 2008 14:58 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, cool stuff, Online Fun, Great PR Practice