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• Beaver Campaign For Tampons Coming Back Next Year - I love living in Australia

  Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that Read More... Posted 03 December 2008 08:20 by Ryan Peal | 0 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Random Parts of Life, Pop Culture, Creative

• Music Fans Walk 250 Miles For MTV Europe Music Awards

  This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Read More... Posted 17 November 2008 07:06 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice, Creative

• Spike Lee and Nokia Premiere New Consumer Generated Film

  Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns Read More... Posted 16 October 2008 06:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture, Great PR Practice, Creative

• Diesel Rocks World With 17-City Concert & Nearly Naked Viral Video Sensation

  Diesel , the Italian global denim brand, is celebrating the company's big 30th birthday with a 17-city, 24-hour worldwide concert this weekend - live in each city and streaming live on a campaign microsite, featuring the likes of N.E.R.D., Chaka Khan, Read More... Posted 10 October 2008 05:33 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Creative

• Volunteering Via Mobile: Dialing Up New Ways To Help

  I'm extremely excited about today's post as its a sign of good things to come. Frequent readers of my blog know I love campaigns that are helping to change the world (like time2rock and Nicole Ritchie's text donation campaign ). This week I was told about Read More... Posted 07 October 2008 06:20 by Ryan Peal | 1 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Online Fun, Creative

• New Oasis Album Launch Effort - Free Music, NYC Street Performers

  I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging Read More... Posted 24 September 2008 10:24 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Pop Culture, Great PR Practice, Creative

• Nicole Richie Launches Texting Fundraising Campaign

  My friend Andrew over at thecoolhunter.net let me know of a very cool campaign that just launched in the U.S. with Nicole Richie and Joel Madden. It seems like a no brainer, and not sure why no one has done it before - so thrilled to see its arrival as Read More... Posted 22 September 2008 22:26 by Ryan Peal | 14 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Pop Culture, Creative

• Give Time Now and Rock Later With New Youth Volunteer Campaign

  Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew Read More... Posted 10 September 2008 20:24 by Ryan Peal | 0 Comments Filed under: Social Networking, Youth Marketing, cool stuff, Online Fun, Great PR Practice, Creative

• Create Party, Sell Most Virtual Tickets Via MySpace/Facebook and Sony Ericsson Makes It Happen

  We just launched a very cool campaign for Sony Ericsson Australia (client of H&K) and you have to check it out as its a great example of how social media can be leveraged to engage and entertain audiences. The campaign - MyPartyMyWay - invites dance Read More... Posted 01 September 2008 06:50 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Online Fun, Creative

• BMW Mini Takes Over NYC Rooftop For 10 Days of Fun

  I love when friends send me cool things they hear about all over the world (thanks Heidi) and this one definitely deserves a shout out. Not surprisingly, this one is from Mini, a cool company that excels at putting together camaigns that create conversations, Read More... Posted 26 August 2008 08:19 by Ryan Peal | 0 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Dell Hits Music Festivals With Cool Experience Dome

  I'm a big fan of "going to the peeps" and Dell just launched a very cool summer music festival promotion to show-off the company's new line of colour PCs. Hitting the festival scene isn't easy - there is a lot of competition out there and people are already Read More... Posted 22 August 2008 14:33 by Ryan Peal | 1 Comments Filed under: Case Studies, Social Networking, Youth Marketing, cool stuff, Pop Culture, Great PR Practice

• Motorola RAZR2 Campaign In Canada Slices Through

  My pals in H&K way up north in Canada recently put together an amazing multi-city street-level guerilla consumer effort for the launch of the MOTORAZR2. The campaign leveraged Motorola’s sharp advertising campaign, providing solid integration. The Read More... Posted 06 August 2008 22:36 by Ryan Peal | 1 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Great PR Practice

• Visually Creative Eating Disorder Campaign

  A broken toothbrush in a plastic bag, this arrived on the desk of a friend of mine in Canada from The Looking Glass Foundation . On the label was one sentence telling the story of a girl who recently broke a toothbrush to put one end down her throat to Read More... Posted 28 July 2008 09:22 by Ryan Peal | 1 Comments Filed under: Case Studies, Youth Marketing, cool stuff

• NikeID Scores With Mobile Phone Fun

  While I'm normally an adidas wearing man, I do appreciate all things Nike, and once again giving a shout out to the company for a new campaign they just launched for their NikeID line (thanks Steven in London for the heads up). As you may know Nike ID Read More... Posted 24 June 2008 07:41 by Ryan Peal | 0 Comments Filed under: Case Studies, Youth Marketing, cool stuff, Online Fun, Random Parts of Life, Pop Culture

• All The YouTube Stars in New Weezer Music Video

  Evolution of dance guy, crazy squirrels, miss south carolina, diet coke/mentos experiments, the daf punk body graffiti, the crying guy who loves britney, the crazy t-shirt guy, they are all there. Take a quick look at the video and you'll instantly get Read More... Posted 28 May 2008 11:47 by Ryan Peal | 4 Comments Filed under: Youth Marketing, cool stuff, Random Parts of Life, Pop Culture