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Culture, Communication & Change

 
By Sam Berrisford, Senior Consultant, Change & Internal Communications, London

Between the idea and the reality: Pace, programmes and market places

'Plans are just another word for ideas on the shelf'.

I came across this phrase in Hackers & Painters by Paul Graham (my personal Book of the Month). He is writing about pace and creativity in the programming world. About how quickly it is possible to move from concept to implementation and how essential this pace is to competitive success.

A lot lies behind this. A willingness to take risks, certainly. An acceptance that failure is an acceptable price to pay for speed to market. The ability to innovate and make mistakes. And I wonder about the degree to which what we call 'business practice' or 'change programme management', is in fact an obstacle to change and innovation.

Here we have a brilliant idea that will change the face of our organisation and make us a market leader. And here we have our Project plan or, even worse, our Programme. Then we install ranks of programme managers all of whom have a part to play, even though that part largely consists of having meetings with other programme managers. We may even throw in a sprinkling of highly paid consultants. End result - huge amounts of wasted energy as everybody talks to everybody else and email volumes increase exponentially. A nightmare of organisational inertia and an horrible place to work.

Of course, you need project management if you are building a bridge, or trying to integrate change across a global business. But we have to watch out that it doesn't become an end in itself. We have to get clever about how we use the tools we have available to increase the pace of doing business and unlocking the knowledge of our organisations.

The constant question should be: how much of this management clutter can we strip out? How can we genuinely be quicker, smarter and more creative? How quickly can we get those plans off the shelf and into the marketplace? Do we have the courage to take risks? Do we have the kind of culture that is going to attract the makers, the creators and the innovators?

 


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Published 16 July 2007 16:49 by Sam Berrisford

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  • David Ferrabee said:

    Sam,

    What a great start!  Very thoughtful and clearly not written on a train.  I think you are underestimating the role of highly-paid consultants though.

    :)

    Seriously though, it would be great if every organisational change initiative could stop for one minute and see if they have a team entirely made up of project managers.  And if they do, stop.

    I look forward to reading more.

    /df

    July 20, 2007 15:12

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About Sam Berrisford

With over fifteen years experience as a business communicator, Sam is a senior consultant with the Change and Internal Communications practice at Hill & Knowlton. Before joining Hill & Knowlton, Sam worked at Royal Mail Group and more recently at the BBC. Here he helped develop a range of strategic, culture change and internal marketing programmes – managing stakeholder relationships in a complex and uncertain organisational environment. Sam has a background in broadcast journalism. He is a performance coach and creative facilitator. He regularly speaks at conferences in the UK and overseas and has published articles on many aspects of business and stakeholder communications. He is an Accredited Business Communicator and a former UK president of the International Association of Business Communicators. Sam has two children in their twenties and is an enthusiastic sailor, bonsai grower and photographer. When not doing any of these things he likes to curl up with a good book.