About Sponsorship News

Sponsorship News is written by me, Sarah Virtue!  I head up the Sports Marketing and Sponsorship Department, a specialist division within Hill & Knowlton Sydney working solely on Sponsorship leveraging, Activation and Sponsorship advice for clients  

I have been in the Sports and Sponsorship business for more than 10 years, with 6 years at H&K London, followed by 1 year at Ketchum PR London then M&C Saatchi Sport & Entertainment London.  I was then lucky enough to be asked to cross the Indian ocean and join H&K Sydney to learn all about Aussie rules and cricket!

I will be blogging about general trends, issues and cool stuff relating to the sponsorship market. Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of Hill & Knowlton and its clients