August 2008 - Posts

• Creative way to show the Olympic medal tally

  I know some of you are always looking for new and sexy ways to present information... I thought you might enjoy the New York Times' effort... Note the "spin"... US counts total medals, everyone else counts golds! Interesting to see the past medal counts Read More... Posted 22 August 2008 11:24 by Sarah Virtue | 2 Comments

• Some news that hasn't been monitored by the chinese government!

  From my team on the ground in Beijing here are a few photos of some promotional activity adidas are doing. The first one is from their new Chinese ad campaign which focuses on the 'impossible is nothing' theme. All the images and TVCs show Chinese athletes Read More... Posted 15 August 2008 13:10 by Sarah Virtue | 0 Comments Attachment(s): IMG_1484.JPG

• Leverage tips

  • PR remains the best vehicle to drive sponsorship followed closely by advertising • On the ground leveraging at matches and events, but the key again is to add value and also understand that match days are only a % of your audience • Online/Broadcast Read More... Posted 05 August 2008 13:25 by Sarah Virtue | 0 Comments