From my team on the ground in Beijing here are a few photos of some promotional activity adidas are doing. The first one is from their new Chinese ad campaign which focuses on the 'impossible is nothing' theme. All the images and TVCs show Chinese athletes competing with a huge group of people pushing them on. It plays on the support the Chinese will get from their 1.4 billion people.
The third photo is huge statues that just turned up on the street one morning! It's of the Chinese volleyball team who are superstars there. Each statue is about six metres tall and there's an adidas ball coming out of the ground.
The final one is of an adidas display in a shopping centre. People were able to take part in different activities that tested reflexes, strength, endurance etc...and also buy adidas products. It was a pretty big set up and was packed with people.