At last night's Sydney Webbloger Meetup Group event, I ended up in an interesting conversation about pitching to bloggers with Sara Goldstein (who is usually "the pitchee") and Trevor Cook and Peter Himler (who, like me, are usually "the pitchers").

Sara emphasised the sheer quantity of pitches she receives, which reminded me of my former life as a journalist. Peter talked about pitching to other audiences in the past, and the inherent tension between "going wide" (reaching as many influencers as possible) and "going deep" (taking the time to really understand individual influencers).

My take: if you want to be noted, the first step is to be noteworthy. If you get that part right, the pitching almost takes care of itself.

For example, I understand Sara has been approached by The Australian, Radio 3AW, Take 5 magazine and other outlets, not because of a co-ordinated outreach program on her behalf, but because what she is doing is unique in this country.

So the tip of the day is this: If you wanted to be noted by a particular audience, the first step is to ask how you, in their eyes, can be noteworthy.