On the back of the release of the Facebook version of Election Predictor, we've started discussing it with media.

The initial questions are interesting:

Does H&K Australia do PR for Facebook?

No, Election Predictor is a H&K Australia initiative. It's available in a web version, and now in a Facebook version. This is possible because Facebook has created an API that allows third-parties to create Facebook apps. In the future, we expect other social networks to create similar APIs.

This is cool. Why have you done this?

Because we're passionate communicators, election-watchers and social media users. Election Predictor is our way of showing who we are and sharing the experience with anyone who wants to play.

Did you build this all in-house at H&K Australia?

We're the third office in H&K's global network to release an Election Predictor. We worked closely with one of H&K Canada's software development partners to localise Election Predictor for Australia, and to add important new features — especially in the Facebook version.