24 January 2007 - Posts

• Don't intermix — integrate

  Here's another tip inspired by that integrated PR/blogging campaign I've been planning this week. It's not good enough to simply add blogging (or any other program element) to a campaign, on the theory that all the various elements have been approved Read More... Posted 24 January 2007 07:43 by Steven Noble | 0 Comments Filed under: Strategy, Blogging

• Blogging programs: set realistic expectations

  In planning an integrated PR/blogging campaign this week, I have been thinking about the role that expectations can play in gathering resources and ensuring success. From almost the start, it's critical that the campaign's bloggers — and their peers within Read More... Posted 24 January 2007 07:04 by Steven Noble | 1 Comments Filed under: Blogging