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• Personality type and social media strategy

  Imagine two organisations. Both realise that their customers, employees and other stakeholders are using social media. Both place an emphasis on being open, and on listening and learning. Both are ready to increase their use of social media. Both decide Read More... Posted 14 December 2007 13:21 by Steven Noble | 3 Comments Filed under: Blogging, Social Networks, Personality

• B&T on the “YouTube election” we never had

  Thankyou to B&T for publishing my op ed on the YouTube election we never had. B&T trimmed the copy to fit the available space. Here's the full version as I submitted it: If you believe the talk, Australia is entering its first “YouTube election”, Read More... Posted 19 November 2007 12:56 by Steven Noble | 2 Comments Filed under: Public affairs, Social Networks, Predictor

• The digital election is about what voters say to each other

  The concept of "the digital election" has been attracting a lot of attention in Australia, but too much time has been spent answering the wrong question: how will social media affect the political parties and their campaigns? If we focus on that question, Read More... Posted 01 November 2007 09:16 by Steven Noble | 4 Comments Filed under: The Future, Social Networks, Trends, Predictor

• FaceBook reaches the tipping point in Australia

  It's not just me: over the last fortnight, FaceBook has past a tipping in Australia. Originally, FaceBook was a foreign concept to most of us Down Under, mostly because the system started by trying to replicate the experience of sharing physical "face Read More... Posted 21 June 2007 10:46 by Steven Noble | 8 Comments Filed under: Social Networks, Trends