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• Internal communication

• Explaining wikis to right-brain people

  Tonight I saw a fantastic presentation about encouraging the use of wikis, but it was a few steps away from the story that communicators must tell to explain the potential role of wikis in enterprise change. Like all great presentations, this talk by Read More... Posted 11 July 2007 21:37 by Steven Noble | 3 Comments Filed under: Storytelling, Internal communication

• Invite your audience on a journey

  The greatest art that any communicator can master is storytelling. It can be difficult, but it's always worth the effort. Joseph Campbell spent his life studying myths — the greatest of all stories. Drawing on the teachings of Carl Jung and Sigmund Freud, Read More... Posted 17 May 2007 08:17 by Steven Noble | 2 Comments Filed under: B2B marketing, Consumer marketing, Storytelling