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• Ethics & digital PR: what should we discuss?

  On March 13, I'm leading a breakfast seminar and workshop on ethics in digital PR . (It will be a busy day in which I'm also on an ad-tech panel on the broader topic of digital PR in general.) If you'd like to see any particular ethical principles or Read More... Posted 26 February 2008 15:01 by Steven Noble | 0 Comments Filed under: digital PR, ethics

• Personality type and social media strategy

  Imagine two organisations. Both realise that their customers, employees and other stakeholders are using social media. Both place an emphasis on being open, and on listening and learning. Both are ready to increase their use of social media. Both decide Read More... Posted 14 December 2007 13:21 by Steven Noble | 3 Comments Filed under: Blogging, Social Networks, Personality

• B&T on the “YouTube election” we never had

  Thankyou to B&T for publishing my op ed on the YouTube election we never had. B&T trimmed the copy to fit the available space. Here's the full version as I submitted it: If you believe the talk, Australia is entering its first “YouTube election”, Read More... Posted 19 November 2007 12:56 by Steven Noble | 2 Comments Filed under: Public affairs, Social Networks, Predictor

• The digital election in Marketing magazine

  A huge thanks to the team at Marketing magazine for allowing me to be one the panelists who answered their "Around The Table" question for the November 2007 issue: Should politicians market themselves on MySpace? My response was trimmed to fit within Read More... Posted 02 November 2007 11:02 by Steven Noble | 2 Comments Filed under: Public affairs, Predictor

• The digital election is about what voters say to each other

  The concept of "the digital election" has been attracting a lot of attention in Australia, but too much time has been spent answering the wrong question: how will social media affect the political parties and their campaigns? If we focus on that question, Read More... Posted 01 November 2007 09:16 by Steven Noble | 4 Comments Filed under: The Future, Social Networks, Trends, Predictor

• Australian Election Predictor: embracing user feedback

  One of the fantastic aspects of launching software using social media is you receive immediate, invaluable feedback from your user base. Based on this feedback, we changed the interface to the Facebook version of Election Predictor a few days ago to make Read More... Posted 05 October 2007 09:58 by Steven Noble | 0 Comments Filed under: Predictor

• Australian Election Predictor: print and web-quality pics

  We've loaded pictures of the Australian Election Predictor onto the web, where they can be used by journalists, bloggers and anyone else. Just click any of these images to visit the download page. Enjoy! Suggested caption: Access Australian Election Predictor Read More... Posted 27 September 2007 16:04 by Steven Noble | 1 Comments Filed under: Media relations, Blogger relations, Predictor

• Australian Election Predictor: first questions from media

  On the back of the release of the Facebook version of Election Predictor , we've started discussing it with media. The initial questions are interesting: Does H&K Australia do PR for Facebook? No, Election Predictor is a H&K Australia initiative. Read More... Posted 26 September 2007 15:36 by Steven Noble | 0 Comments Filed under: Media relations, Predictor

• Here comes the Facebook election

  Just as we were getting used to headlines about "the YouTube election", Facebook has skyrocketed into everyone's attention. Today, we unveil the Facebook version of our Election Predictor , along with a Facebook group . Already, voters could use the Election Read More... Posted 26 September 2007 10:02 by Steven Noble | 0 Comments Filed under: Social Media, Predictor

• Add a mini-predictor to your blog

  As mentioned earlier, we're hoping that many bloggers will use the Election Predictor to showcase their thoughts about the upcoming campaign. One way of doing this would be to link to the predictor after configuring it to showcase their predictions. Another Read More... Posted 20 September 2007 12:10 by Steven Noble | 0 Comments Filed under: Blogging, Predictor

• Australian bloggers and their election predictions

  In the future, we hope that more and more bloggers will use Election Predictor to create charts and maps for their websites. To show how this could be done, we thought we'd highlight a few bloggers and bring their predictions to life. Daily Flute writes Read More... Posted 20 September 2007 10:41 by Steven Noble | 3 Comments Filed under: Predictor

• Australian election tools we like, Part I

  In the lead-up to launching H&K's Election Predictor in Australia, we spent a great deal of time playing with other tools that are designed to bring power or joy to the voting public. Chief of these must be the Oz Politics website. For a start, it Read More... Posted 19 September 2007 16:50 by Steven Noble | 0 Comments Filed under: Predictor

• Introducing the Australian Election Predictor

  Please welcome H&K's Australian Election Predictor. With this tool, you don't need a PhD in politics, a party membership or a press pass to start playing with the numbers. Using H&K's Australian Election Predictor, anyone who thinks it might be Read More... Posted 19 September 2007 13:03 by Steven Noble | 5 Comments Filed under: Predictor

• Update: ranking Australian blogs

  A quick update to my post about tracking the Australian blogosphere : Ratified is now ranking Australian blogs too. (Link via Lee Hopkins .) This list is good fun and a good way to find a few new blogs for your reading list. However, I'm surprised by Read More... Posted 04 September 2007 06:53 by Steven Noble | 2 Comments Filed under: Measurement, Online PR, Blogger relations

• Working with journalists in the age of social media

  As a digital specialist, I am sometimes challenged to defend the idea that social media will soon abolish the role of mass media in our society. But I always decline, because that idea is ridiculous. Social media is not replacing mass media, but it is Read More... Posted 27 August 2007 23:11 by Steven Noble | 5 Comments Filed under: Online PR, Media relations, Blogging, PR