22 August 2006 - Posts

• Media drop gets Firewalled

  By: Ian Barr Every PR agency in Toronto is no doubt emailing this Ketchum PR blunder internally and externally to their friends within the PR industry. While the Ketchum IBM team did overlook a pretty significant element of the concept, I can sympathize Read More... Posted 22 August 2006 22:31 by Ian Barr | 0 Comments

• Snakes on my Brain - Masses struggle to create mass appeal

  By: Terra Pobuda While I’m loathe to add my two cents to the Snakes on a Plane (SoaP) conversation, frankly I (as others, perhaps?) grew weary of the web-based furor well in advance of the movie’s actual big screen debut. But it has got me thinking. As Read More... Posted 22 August 2006 16:20 by Terra Pobuda | 0 Comments