February 2007 - Posts

• Planting the global Apple seed

  By: Sharon Fernandes Have you seen those clever Apple commercial’s they’ve been airing these days? You know the ones with the ultra cool hipster (aka a Mac) and the super nerdy dork (aka a PC)? Well, I’d love to dive deeper in to a lively debate re: openly Read More... Posted 27 February 2007 19:50 by Sharon Fernandes | 0 Comments Filed under: Mobility, Campaigns, Music

• Is Blogging Irresponsible in Corporate PR?

  By: Suzanne Hicks A blog by Mathew Ingram, ‘Dude, blogging is so over’ , caught my eye today. Mathew comments on a blog written by Dee Rambeau entitled ‘Why I’ve stopped blogging.’ Mathew says he was pointed to the blog by student PR blogger Chris Clarke Read More... Posted 23 February 2007 21:42 by Sharon Fernandes | 1 Comments

• Exploring Facebook

  By Ian Barr I’ve noticed a continual bombardment of Facebook requests amongst my peers and colleagues since the start of mid-December. To date, 112 people I know (or acquaintances in some cases) have been added as ‘friends’. People who I haven’t seen Read More... Posted 23 February 2007 15:17 by Ian Barr | 14 Comments Filed under: SocialNetworks, facebook Attachment(s): Facebook.JPG

• Cover me

  By: Terra Pobuda I happened upon a blog post by Margaret Kane, East Coast news editor for CNET News.com, that I found pretty noteworthy. Kane writes that Microsoft has hired an external evangelist to blog about “all the cool stuff Microsoft is doing.” Read More... Posted 19 February 2007 19:50 by Sharon Fernandes | 0 Comments

• And the definition is…

  By: Leslie Whitelaw Last Christmas in my grandfather’s annual family newsletter he referred to me as an advertiser. I’ve had many conversations over a cup of tea with my grandfather discussing my job. He’s an intelligent man who’s interested in what I Read More... Posted 15 February 2007 16:13 by Sharon Fernandes | 0 Comments

• The curse of the early-adopter

  By: Mary Warner I was born into a family of early-adopters. We were one of the first families on our block to have a VCR and, of course, it was VHS . Then we had a microwave, which at the time was being sold for its ability to re-heat coffee and defrost Read More... Posted 12 February 2007 22:46 by Sharon Fernandes | 2 Comments

• In with the old, out with the new

  By: Lindsay Bruce When I first read the headline of Karl Ritter’s Associated Press article , World's oldest newspaper goes digital, I was truly outraged and saddened. When I continued to read the full story, however, I kind of shrugged my shoulders and Read More... Posted 12 February 2007 15:47 by Sharon Fernandes | 0 Comments

• Where did the iPod cross the road? Not in New York!

  By: Carly Suppa If you’re planning to visit New York state in the near future, you’d be best to hide your handheld before crossing the street to avoid beig tackled by NYPD officers, handcuffed and slapped with a US$100 fine. A new proposed law by Democrat Read More... Posted 10 February 2007 23:30 by Sharon Fernandes | 1 Comments Filed under: Music, Politics

• Rehab isn’t just for addicts anymore

  By: Sharon Fernandes The rehab trend has kicked into high gear amongst the movers and shakers of Hollywood. We (the public) have been wise to the plush rehabilitation centers for some time now. When strung-out celebs, from movie to reality to rock stars Read More... Posted 08 February 2007 18:52 by Sharon Fernandes | 0 Comments

• Stop Teasing Me!

  By: Sharon Fernandes I’ve been told that we’re in an age of mass-collaboration . Where the public at-large creates the content and chooses how it will be delivered. What no one told me is that the traditional creators of content (i.e. the television networks, Read More... Posted 07 February 2007 18:17 by Sharon Fernandes | 0 Comments

• My inbox thanks you from the bottom of its little heart

  By: Jennifer Drogell Today is the first day of the rest of my organized existence. Or so the leader of my Working Sm@rt with Microsoft Outlook course told us all as we sat there expectantly, waiting for our working lives as we know them to be forever Read More... Posted 05 February 2007 13:38 by Sharon Fernandes | 0 Comments

• Youtube Crazy Bride - A big hair pull session

  By: Ian Barr The Youtube Crazy Bride video that has succeeded the 2-million hit mark was all the talk in the office over the last few weeks. There were plenty of debates over whether or not it was real. Yesterday, Sunsilk Canada revealed that it developed Read More... Posted 02 February 2007 17:01 by Ian Barr | 6 Comments Filed under: Campaigns, YouTube

• Mainstream or Underground: What is YouTube’s Destiny?

  By: Lorraine Doherty YouTube debuted with a humble video of co-founder Steve Chen’s cat, Pajamas, playing with a dangling string. In less than one year, the site made worldwide headlines by selling out to Google for a whopping $1.65 billion (US). It is Read More... Posted 01 February 2007 14:49 by Sharon Fernandes | 0 Comments Filed under: YouTube