February 2008 - Posts

• Agency vs. Client: The big question

  By: Mary Warner It is the big question that most practitioners ask themselves before getting into the PR business: should I go client side or agency side? Obviously it is a personal choice but I feel that I have something to add to the conversation having Read More... Posted 20 February 2008 03:04 by Sharon Fernandes | 2 Comments Filed under: agencylife

• Do you leverage the brand or does the brand leverage you?

  By: Lena Beyer One of the most interesting brand building campaigns to come along in a while has to be Mark Lives In Ikea. In case you haven't heard of it yet, New York-based comedian Mark Malkoff decided to move into Ikea while his apartment was being Read More... Posted 05 February 2008 20:32 by Ian Barr | 0 Comments Filed under: Campaigns

• CES 2008 – You say you want an “Evolution”?

  By: Carly Suppa Despite the ritual fanfare and steady rumour-mill gossip leading up to the 2008 Consumer Electronics Show, the “big-wows” of yesteryear were curiously silent on the CE industry’s loudest stage. CES, arguably the largest consumer trade Read More... Posted 01 February 2008 16:17 by Sharon Fernandes | 0 Comments Filed under: ConsumerTechnology, CES, Television