By: Monta Johnson

It’s getting to be that time of year. Exams are underway and, for many, there’s the added stress of finding a job after graduation – particularly with a recession looming. If you’re thinking about a career in communications but are unsure about what direction to head next, here are some tips that might help.

1. Research, read and absorb. Learn as much as you can about different aspects of communications: agency, corporate, not-for-profit, government and so on, and figure out which area appeals to you the most. In my case, I started out in technology because there were jobs available and, during a recession, that was very appealing. I’ve stayed in tech for 15 years because I found out that I truly enjoy it. Which leads to my next point….

2. Keep an open mind. Right now, for example, you might think that not-for-profit is the way to go because you want to do something that will make a difference in the world. Fair enough. But you may also want to consider a job in philanthropy at a large company, where you can be involved in making strategic decisions regarding corporate donations to charities. Consider all your options.

3. Ask around. Talk to everyone you know (or know of) in the field. Don’t be shy about it – most people are happy to spend some time with up-and-coming young professionals.

4. But be respectful. Once, while I was working at boutique PR firm, I interviewed a young woman who asked me if I had ever worked at a “real” PR agency. She didn’t get the job. 

5. Volunteer. Not only is volunteering a great way to give back to the community, but it’s also your best opportunity to acquire hands-on skills and figure out what you like and dislike about your chosen profession. Many organizations need help with event planning, fundraising, media relations and writing. Pick a group or a cause that is important to you, and ask them how you can help.

6. Remember that you are not going to start at the top. It takes time, often many years, to work your way up. And that’s okay. You will learn a lot, make good friends, build a network of connections, and probably change your mind about what you want to do with your life as you go along.

Monta Johnson is a VP in the Technology Communications Practice at Hill & Knowlton Toronto.