Browse by Tags

• Gaming
• mobile
• Mobility
• Music
• YouTube

• Do you leverage the brand or does the brand leverage you?

  By: Lena Beyer One of the most interesting brand building campaigns to come along in a while has to be Mark Lives In Ikea. In case you haven't heard of it yet, New York-based comedian Mark Malkoff decided to move into Ikea while his apartment was being Read More... Posted 05 February 2008 20:32 by Ian Barr | 0 Comments Filed under: Campaigns

• A few brush strokes for Nintendo's 'Art of Wii'

  By: Ian Barr Hey Nintendo Canada! Looks like you've got a clever promotion out called the Art of Wii . You've commissioned six Canadian artists who've painted one-of-a-kind Wii consoles, and are now giving them away in a contest promotion. LOVE IT! From Read More... Posted 03 April 2007 20:53 by Ian Barr | 0 Comments Filed under: Gaming, Campaigns Attachment(s): ArtofWi1i.jpg

• MOTOKRZR blogger relations programme

  By Ian Barr If I haven’t been posting as frequently, it’s because I’m on double duty. Brendan and I have been working to launch the KRZR bloggers programme for Motorola Canada. We’ve built some useful elements into the campaign (see the flickr and YouTube Read More... Posted 26 March 2007 16:08 by Ian Barr | 0 Comments Filed under: Mobility, Campaigns, mobile

• Planting the global Apple seed

  By: Sharon Fernandes Have you seen those clever Apple commercial’s they’ve been airing these days? You know the ones with the ultra cool hipster (aka a Mac) and the super nerdy dork (aka a PC)? Well, I’d love to dive deeper in to a lively debate re: openly Read More... Posted 27 February 2007 19:50 by Sharon Fernandes | 0 Comments Filed under: Mobility, Campaigns, Music

• Youtube Crazy Bride - A big hair pull session

  By: Ian Barr The Youtube Crazy Bride video that has succeeded the 2-million hit mark was all the talk in the office over the last few weeks. There were plenty of debates over whether or not it was real. Yesterday, Sunsilk Canada revealed that it developed Read More... Posted 02 February 2007 17:01 by Ian Barr | 6 Comments Filed under: Campaigns, YouTube

• Better than beer or just a lot of breast?

  By Ian Barr I was in the middle of reading an article in Now magazine when I turned the page and it hit me – a large color ad of a woman with three breasts. The only copy on the page was Betterthanbeer.com . Given that it was the long weekend in Canada Read More... Posted 23 May 2006 18:40 by Ian Barr | 2 Comments Filed under: Campaigns