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• Scoring at Game Time

  By: Ian Barr Currently participating in a two-day Writing for Media course taught by a sectional editor of a major, national daily paper. While in the session, the instructor highlighted up-and-coming reporters who are admired by senior editors, one of Read More... Posted 22 November 2006 14:48 by Ian Barr | 0 Comments Filed under: MediaRelations

• Freelance Journalists as Corporate Writers – A Cautionary Tale

  By: Mary Keating I often say that those of us in the business of PR have many masters. Of course our priority is always our clients and we work to further their objectives first and foremost. But in order to do that, we must juggle a number of sometimes Read More... Posted 02 October 2006 23:14 by Ian Barr | 2 Comments Filed under: MediaRelations

• Canada’s first ‘mobizine’ launches: Dialed In targets youth

  By: Ian Barr It’s well documented that teens are capable of taking in multiple messages from multiple mediums at once. They’re listening to the radio while messaging their friends on the net and speaking to them simultaneously on their mobile. There’s Read More... Posted 14 September 2006 18:45 by Ian Barr | 0 Comments Filed under: mobile, MediaRelations Attachment(s): dialed in.jpg

• Dose is Dumped

  By Ian Barr It was a sad day in Canadian news media yesterday. CanWest announced that it was going to dump the print edition of Dose , a youth-oriented free newspaper that was available in five cities and was just about to reach its one year anniversary. Read More... Posted 18 May 2006 15:31 by Ian Barr | 3 Comments Filed under: MediaRelations

• Toronto Star Gets Geeky

  By Ian Barr Looks like the Toronto Star is playing a little catch up with the Globe and Mail’s technology site in the race to gain tech savvy, online readership. Today the Star launched Evergeek , a lifestyle technology extension of its online paper, Read More... Posted 07 April 2006 15:29 by Darren Leroux | 2 Comments Filed under: MediaRelations

• Tech Marketers Take Notice: Toronto’s Commuter Papers Pushing Boundaries

  By: Ian Barr The days when you would open your door in the morning to get your daily paper, sit down with a coffee and read through it all before heading to work are pretty much a thing of the past. Arguably, it’s non-existent for the mobile generation Read More... Posted 07 February 2006 08:52 by Darren Leroux | 2 Comments Filed under: MediaRelations

• There is no such thing as ‘Off the Record’

  By Darren Leroux When talking to media, there is no such thing as ‘ off-the-record .’ It’s PR 101. So, one has to wonder why Google would think that attendees of their upcoming "Zeitgeist '05: The Google Partner Forum” will pay attention to the event’s Read More... Posted 28 September 2005 22:20 by Darren Leroux | 0 Comments Filed under: eBusiness, MediaRelations

• When Fashion and Technology Collide, Brand Managers Shouldn’t Hide

  By Ian Barr I’ve always been fascinated with the concept of wearable technology. It seems like almost everyone has an interest in it, be it government , healthcare , or private innovation centres . I read that Venture Development Corporation predicts Read More... Posted 26 September 2005 22:16 by Darren Leroux | 2 Comments Filed under: Wearable_technology, MediaRelations, Fashion