TecHKnow

“Behavioural Targeting” – good strategy or invasion of privacy?

Sharon Fernandes — Wed, 30 Apr 2008 21:09:00 GMT

By: Emilija Businskas In a recent New York Times article , Adam Cohen refers to a 1993 New Yorker cartoon where a dog, sitting in front of his PC tells another dog “On the Internet, nobody knows you’re a dog.” As we all know, the Internet doesn’t actually...(read more)

Congratulations on your graduation – now what?

Sharon Fernandes — Mon, 28 Apr 2008 13:50:00 GMT

By: Monta Johnson It’s getting to be that time of year. Exams are underway and, for many, there’s the added stress of finding a job after graduation – particularly with a recession looming. If you’re thinking about a career in communications but are unsure...(read more)

Agency life and our culture

Ian Barr — Thu, 06 Mar 2008 19:34:00 GMT

By: Ian Barr I recently presented to a group of people who were interested in learning about agency life and potentially working for H&K Toronto, something that I love discussing. I’ve been speaking at these information sessions once a month for a...(read more)

Agency vs. Client: The big question

Sharon Fernandes — Wed, 20 Feb 2008 03:04:00 GMT

By: Mary Warner It is the big question that most practitioners ask themselves before getting into the PR business: should I go client side or agency side? Obviously it is a personal choice but I feel that I have something to add to the conversation having...(read more)

Do you leverage the brand or does the brand leverage you?

Ian Barr — Tue, 05 Feb 2008 20:32:00 GMT

By: Lena Beyer One of the most interesting brand building campaigns to come along in a while has to be Mark Lives In Ikea. In case you haven't heard of it yet, New York-based comedian Mark Malkoff decided to move into Ikea while his apartment was being...(read more)

CES 2008 – You say you want an “Evolution”?

Sharon Fernandes — Fri, 01 Feb 2008 16:17:00 GMT

By: Carly Suppa Despite the ritual fanfare and steady rumour-mill gossip leading up to the 2008 Consumer Electronics Show, the “big-wows” of yesteryear were curiously silent on the CE industry’s loudest stage. CES, arguably the largest consumer trade...(read more)

One Vote For Technology

Sharon Fernandes — Wed, 30 Jan 2008 20:19:00 GMT

By: Lindsay Noronha In 1902 with the intro of the first air conditioner by Willis Haviland Carrier , the landscape of the developed world changed dramatically. Before air conditioning was made available for home use, the view outside your kitchen window...(read more)

Harry Lamin’s War

Sharon Fernandes — Fri, 18 Jan 2008 21:36:00 GMT

By: Monta Johnson Ninety years ago, Private Harry Lamin was an English soldier on active duty in Europe in World War One. He wrote often to his family back in England, sharing small details of life on the front lines. Many of those letters, especially...(read more)

You, Them, All of Us

Ian Barr — Mon, 14 Jan 2008 18:11:00 GMT

By: Mary Keating It’s been a year since Time declared YOU as person of the year for 2006 for founding a digital democracy with Web 2.0. James Poniewozik came back in December with a retrospective column on that decision called The Year of Them . Seems...(read more)

A modern day book tour

Sharon Fernandes — Fri, 12 Oct 2007 19:38:00 GMT

By: Mary Warner I should probably begin this blog and come clean that I am a HUGE Douglas Coupland fan. I love everything he does. With that being said, it is no surprise that I really like how he has decided to promote his new book. But I swear that...(read more)

Tune in: new radio listening behavioral data

Ian Barr — Wed, 26 Sep 2007 14:51:00 GMT

By: Ian Barr With an abundance of advancements in radio technology to enhance a listener's user experience, marketers everywhere are questioning who is listening via what medium, wondering how often they're tuning in and speculating that traditional AM/FM...(read more)

Wanted: Posthumous PR Practitioner

Sharon Fernandes — Tue, 25 Sep 2007 14:52:00 GMT

By: Lorraine Doherty “Do not speak ill of the dead.” 1 It is one of the few universal warnings passed down through generations able to span geographies, cultures and religions. But in today’s celebrity obsessed, image conscious reality, this once strong...(read more)

Cute and cuddly 2.0

Sharon Fernandes — Tue, 04 Sep 2007 18:13:00 GMT

By: Monta Johnson I have been suddenly catapulted in to the world of Webkinz, and what a fascinating world it is. Webkinz manufacturer Ganz has this social networking thing figured out and they’re doing a better job than most of the grown-up versions...(read more)

If you call, will I answer?

Sharon Fernandes — Fri, 13 Jul 2007 00:12:00 GMT

By: Terra Pobuda How can you be reached? Communications preferences are at the heart of an article posted on NYTimes.com today. It is a fascinating piece and I encourage everyone to check it out . The article discusses the many ways in which people are...(read more)

One size does not fit all

Sharon Fernandes — Mon, 09 Jul 2007 16:17:00 GMT

By: Suzanne Hicks Jeans are one of those things that are considered a staple in everyone’s wardrobe – kind of like that little black dress. Unfortunately the amount of options out there – skinny, boot cut, classic, loose fit,etc. - make it hard for some...(read more)