Today I spotted another interesting step in the niche-ification (ok, that needs work) of Web 2.0.  What happens when a social media technology becomes too popular?  Well, it becomes crowded and diluted.

Such is the case with Digg right now.  It's a great technology that drives a lot of traffic and can be a great way to spot the "next big thing" on the Web.  Unfortunately, now that the technology has become so popular, it's become apparent that populist content rankings don't necessarily result in the best stuff rising to the top.

Enter Hugg.  What Hugg does is take the concept behind Digg but narrow it to the world of environmental content.  Not only is there a ton of great environmental content on the Web (thanks to sites like Treehugger) but the readers of these sites are hugely participatory in nature and also tend to evangelize the causes they support.  This site gives them the opportunity to promote the content they feel is important without having to compete with nipple slips and skateboarding accidents on Digg.

How long before someone makes one of these for consumer electronics and gadgets?

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