The|Intangibles » Stakeholder Relations http://blogs.hillandknowlton.com/boydneil Selected posts from Boyd Neil's blog at http://www.boydneil.com Tue, 23 Nov 2010 20:22:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Reputation Risk and Water http://blogs.hillandknowlton.com/boydneil/2009/06/01/reputation-risk-and-water/ http://blogs.hillandknowlton.com/boydneil/2009/06/01/reputation-risk-and-water/#comments Mon, 01 Jun 2009 12:38:54 +0000 Boyd Neil tag:typepad.com,2003:post-67499873 Reputation risk for companies is an underestimated consequence of global concern about climate change. Rather than expending more inventive energy on denying a relationship between CO2 concentrations and global temperature, smart businesses should be looking for ways to gain come reputation capital by managing climate change risks in cooperation with communities and global agencies.

Last week, the UN Global Compact and the Pacific Institute released a short paper on climate change and its impact on water which recommends a number of sensible management strategies. The context for the paper is the statement that:

“There is overwhelming scientific evidence that burning fossil fuels has altered the chemistry of the atmosphere. Figure 1 shows that atmospheric CO2 concentrations are reaching levels that are likely higher than in the last 20 million years.Rising CO2 concentrations along with other greenhouse gases (GHG) are changing the planet’s climate. Global mean temperatures have increased three-quarters of a degree Celsius since 1900 and 11 of the 12 warmest years since 1850 have occurred since 1996.These climatic changes are expected to accelerate over the coming decades.”

The paper argues that a significant body of scientific evidence suggests climate change will affect the scarcity, sustainability and quality of the global water supply, which increases business risk, especially with respect to energy supply management, raw material inventories, industrial production systems and the associated financing costs.

Reputation risks can easily follow, for example as “people become more aware of their rights to access water . . . local businesses may find themselves using copious amounts of water in regions where people lack sufficient water to meet basic needs.”

The paper outlines some business strategies which mirror two dominant themes on how businesses today need to think of corporate responsibility (CR): CR as part of business strategy discussions (integrating “water and climate change into strategic business planning and operational activities”) and engagement of stakeholders in responsible planning (engaging “key stakeholders as a part of water and climate risk assessment, long-term planning and implementation activities”).

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Reasons to Feel Uneasy or Exhilarated http://blogs.hillandknowlton.com/boydneil/2009/05/31/reasons-to-feel-uneasy-or-exhilarated/ http://blogs.hillandknowlton.com/boydneil/2009/05/31/reasons-to-feel-uneasy-or-exhilarated/#comments Sun, 31 May 2009 21:45:29 +0000 Boyd Neil tag:typepad.com,2003:post-67483033 Philip Sheppard, a past president of the International Public Relations Association, brought to my attention this exhilarating and numbing video called Did You KNow? posted on the Pilot Theatre (from Wakefield West Yorkshire) website . . . Lots to make you think about business, communications, knowledge management and North American education (strengths and failures).

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