The|Intangibles » Trust http://blogs.hillandknowlton.com/boydneil Selected posts from Boyd Neil's blog at http://www.boydneil.com Tue, 23 Nov 2010 20:22:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A Model of Trust http://www.boydneil.com/blog/2010/5/18/a-model-of-trust.html http://www.boydneil.com/blog/2010/5/18/a-model-of-trust.html#comments Tue, 18 May 2010 20:38:40 +0000 Boyd Neil 417677:4590288:7711631 Trust is one of those things companies want and stakeholders give sparingly. And trust is being granted even more sporadically today given ample evidence, for example, of a cavernous spin-reality gap in the social performance of some companies.

For companies wanting to assess how likely it is they will win trust, here is a simple graphic against which to chart their performance on the actions and values that are the simple building blocks of trust, credibility and belief.

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Trust is one of those things companies want and stakeholders give sparingly. And trust is being granted even more sporadically today given ample evidence, for example, of a cavernous spin-reality gap in the social performance of some companies.

For companies wanting to assess how likely it is they will win trust, here is a simple graphic against which to chart their performance on the actions and values that are the simple building blocks of trust, credibility and belief.

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