The|Intangibles » Web/Tech Selected posts from Boyd Neil's blog at Tue, 23 Nov 2010 20:22:30 +0000 en hourly 1 Twitter as Journalism Sat, 31 Jan 2009 23:29:15 +0000 Boyd Neil,2003:post-62204698 It had to happen . . . the navel gazing about the impact of Twitter on journalism is now in full Zen musing. Rob Paterson at Fast Forward points out that Chris Cillizza at the Washington Post is now twittering the White House. David Schlesinger of Reuters has been sending tweets from Davos and inquiring about its impact on the future of journalism

Athough I like what Schlesinger has to say (“I have little patience for those who cling to sentimental (and frankly
inaccurate) memories of the good old halcyon days of journalism that
were somehow purer and better than a world where tweets and blogs
compete with news wires and newspapers.”), the question for me about whether tweeting can be journalism . . . It’s Who cares?

When you have 142 characters to say what you want, there is little to distinguish the tweets of social media consultant Rahaf Harfoush from Davos from those of Schlesinger, except Harfoush’s tweets are more fun.

When it comes to following Twitter reports of events, the question is who is the best eyewitness. If the real events at Davos are happening in plenaries and in conversations in the halls, bars and restaurants — and not in staged news conferences — then the more witty, insightful and diagnostic witness, whose point of view is closest to ‘mine’, and who is the one moreover ready to respond to an @ reply, is going to get the tweet “readership” . . . journalist or not.

By the way, although Cillizza has about 2000 followers on Twitter, he follows only six. I guess others who might Twitter about White House proceedings (and may not be journalists) must not have anything interesting to say. Doesn’t that speak much about the myopia of some journalists who use social media tools?

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Digital Communications in a Tough Economy Fri, 16 Jan 2009 21:22:32 +0000 Boyd Neil,2003:post-61492084 Josh Reynolds, global head of H&K’s technology practice, is one of my smartest colleagues, otherwise I would avoid the blatant corporate self-promotion of suggesting you spend 15 minutes watching this interview by Robert Scoble in which Josh talks about why our current economy is making digital the preferred marketing and corporate communication tool. (I have included the link since the embedded video below is only working intermittently.)

And just so you don’t think that Josh is acting with such expressiveness only for the camera, I can confirm that he is like this in person . . . especially in client presentations.

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Random Reputation, CSR, & Social Media Predictions for 2009 Mon, 22 Dec 2008 20:26:51 +0000 Boyd Neil,2003:post-60041588 In spite of Casey Stengel’s warning to “Never make predictions, especially about the future”, I will anyway.

  1. Companies will continue to struggle over the question of creating a corporate blog. In fact, there will likely be only minimal incremental uptake, at least by North American CEOs. The risks are frankly great and the perceived benefits too marginal. A CEO would have to accept three things in order to blog: There is value in being seen as a leader who is willing to have his or her personality, ideas and quirks on show; Freedom from weakness, miscalculation and error are not commodities valued by citizens, markets and employees — honesty is; Disagreement, discussion and criticism are necessary for progress. (All three ideas are at the core of Web 2.0.) 
  2. Trust in corporations will continue to decline, although it is hard to imagine it getting any lower given recent examples of the manipulative shenanigans of U.S. financial industry executives. The latest evidence? Researchers at Forrester found that when it comes to trust ” Only 16% of online consumers who read corporate blogs say they trust them.” Yes, this says something about corporate blogs (see #1). But it is really about the endemic mistrust of corporate executives given their propensity to ignore ethical lapses.
  3. Corporate social responsibility will not decline in 2009. Even the most obdurate CEOs will recognize the trust deficit won’t be chipped away if they sidestep expectations for sustainable business decisions and ethical conduct.
  4. Further, more companies will recognize that business strategy can benefit from assimilating care for the impact of products and services on the environment. As Peter Drucker pointed out in 1968 “Social responsibility objectives need to be built into the strategy of a business, rather than merely be statements of good intentions.”
  5. Twitter, which for me is a means of staying surrounded by smart ideas, will not be the social media panacea dreamed of by marketers. Attempts to get people to ”follow” product-based tweets will be ignored unless, like @jacqsava at Soak Wash (not a client), you bring the person behind the product to the dance.
  6. My posts will cover the same subjects, but will feature more creative presentation. Think charts, diagrams, pictures and videos.



Only number six is in my wheelhouse to do something about . . . show me how and you can hold me to it.

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