IIPM vs the Blogosphere… a case study in the "New Communications"

posted by Brendan Hodgson

So here’s the dilly on an issue unfolding in India between a group of bloggers and IIPM (Indian Institute of Planning and Management), a management school. The result: one blogger voluntarily resigns from his job at IBM to protect his employer’s reputation and to preempt a public burning of Thinkpads. Another is inundated with legal summons’ from IIPM’s legal department. Bloggers around the word – even David Weinberger, co-author of the Cluetrain Manifesto, have jumped into the fray… and the traditional media are not far behind…

While not presuming to take sides — I’ll leave that up to you, faithful reader — this issue highlights a number of points:

1. The perils of taking, what may be viewed by some, as excessive or over-zealous action against individual bloggers… and the resulting impact on that organization’s reputation…

2. That there is clearly a diminishing critical mass required for an issue to jump from the nether regions of the blogosphere and into the mainstream…

3. With IIPM now at, or near, the top of Technorati’s search rankings – and for all the wrong reasons – it is clear that the blogosphere has come of age.

This is one issue that I will continue to watch with interest.

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