Comments on: MRP… Let’s not lose sight of the end result http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-456 Brendan Hodgson Tue, 20 Jun 2006 14:14:06 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-456 H&K Canada's marketing communications team recently completed a very successful product launch for... H&K Canada’s marketing communications team recently completed a very successful product launch for…

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-455 Brendan Hodgson Tue, 30 May 2006 16:43:35 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-455 I wrote a piece a while back about the Media Relations Rating Points System which, now that I consider... I wrote a piece a while back about the Media Relations Rating Points System which, now that I consider…

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-454 Brendan Hodgson Mon, 08 May 2006 19:36:53 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-454 Katie / David... thanks to both of you for your kind assessment of my analysis. And David, of course, I'd be delighted to participate.   Katie / David… thanks to both of you for your kind assessment of my analysis. And David, of course, I’d be delighted to participate.  

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By: PR Measurement - H&K’s Brendan Hodgson analyzes MRP http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-453 PR Measurement - H&K’s Brendan Hodgson analyzes MRP Sat, 06 May 2006 19:23:31 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-453 PingBack from <a rel="nofollow" target="_new" href="http://www.prmeasurement.ca/index.php/2006/05/06/hks-brendan-hodgson-analyzes-mrp/">http://www.prmeasurement.ca/index.php/2006/05/06/hks-brendan-hodgson-analyzes-mrp/</a> PingBack from http://www.prmeasurement.ca/index.php/2006/05/06/hks-brendan-hodgson-analyzes-mrp/

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By: David Jones http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-452 David Jones Sat, 06 May 2006 19:15:04 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-452 The perfect analysis of what MRP is and isn't.  Your conclusion is right on the money. <br> <br>I've always held on to the belief that ad agencies who research things up the wazoo take lots of credit when sales go up after a new campaign, but never take credit when sales go down after a new campaign.   <br> <br>The PR industry needs to keep searching for the holy grail.  With thinking and analysis like yours, perhaps you'd want to join our little group of Monty Python knights at our round table? The perfect analysis of what MRP is and isn’t.  Your conclusion is right on the money.

I’ve always held on to the belief that ad agencies who research things up the wazoo take lots of credit when sales go up after a new campaign, but never take credit when sales go down after a new campaign.  

The PR industry needs to keep searching for the holy grail.  With thinking and analysis like yours, perhaps you’d want to join our little group of Monty Python knights at our round table?

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By: Katie Paine http://blogs.hillandknowlton.com/brendanhodgson/2006/05/05/mrp-lets-not-lose-sight-of-the-end-result/comment-page-1/#comment-451 Katie Paine Fri, 05 May 2006 23:04:38 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/2805.aspx#comment-451 Brilliant! Obviously I totally agree, but I love the way you framed the discussion, thank you. Brilliant! Obviously I totally agree, but I love the way you framed the discussion, thank you.

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