Comments on: Visibility = Insight = PR Value http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/comment-page-1/#comment-463 Brendan Hodgson Fri, 02 Jun 2006 16:13:15 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3201.aspx#comment-463 Thanks Chris... and I think that's why we have to be careful when we rely too much on technology to try to provide that 'value'. Attempts to automate article toning, for example, will continue to fall flat, in my opinion, because it lacks the uniquely human interpretation of what we (and our clients) perceive as positive, neutral and negative. Thanks Chris… and I think that’s why we have to be careful when we rely too much on technology to try to provide that ‘value’. Attempts to automate article toning, for example, will continue to fall flat, in my opinion, because it lacks the uniquely human interpretation of what we (and our clients) perceive as positive, neutral and negative.

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By: Chris Johnson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/comment-page-1/#comment-462 Chris Johnson Fri, 02 Jun 2006 16:01:05 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3201.aspx#comment-462 Brendan - excellent piece. Technology will continue to advance and surprise us along the way. However, we cannot lose sight of the value of human perception and insight and the corresponding depth we can provide customers. There is a lot of “fuzzy logic” out there, but none can replace the human mind… yet. Brendan – excellent piece. Technology will continue to advance and surprise us along the way. However, we cannot lose sight of the value of human perception and insight and the corresponding depth we can provide customers. There is a lot of “fuzzy logic” out there, but none can replace the human mind… yet.

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/comment-page-1/#comment-461 Brendan Hodgson Thu, 01 Jun 2006 12:56:11 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3201.aspx#comment-461 Katie, that's a great point given the increased importance of direct communication to (and, more importantly, with) stakeholders. In fact, I would say that the ability to effectively gain visibility into the health of your stakeholder relationships is even a more important metric than the quality of the media coverage you use to reach them. Katie, that’s a great point given the increased importance of direct communication to (and, more importantly, with) stakeholders. In fact, I would say that the ability to effectively gain visibility into the health of your stakeholder relationships is even a more important metric than the quality of the media coverage you use to reach them.

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By: KDPaine http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/comment-page-1/#comment-460 KDPaine Thu, 01 Jun 2006 11:53:10 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3201.aspx#comment-460 Well put. I couldn't agree more. The only thing you left out was the role of PR in establishing, building and managing the relationships outside of the media. Blogs are a great way to analyze the health of your relationships. Well put. I couldn’t agree more. The only thing you left out was the role of PR in establishing, building and managing the relationships outside of the media. Blogs are a great way to analyze the health of your relationships.

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By: Ted Graham http://blogs.hillandknowlton.com/brendanhodgson/2006/05/30/visibility-insight-pr-value/comment-page-1/#comment-459 Ted Graham Tue, 30 May 2006 22:45:46 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3201.aspx#comment-459 Does this mean you read the Onalytica report? Does this mean you read the Onalytica report?

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