Comments on: Media Relations Rating Points (MRP) in Action… So What Next? http://blogs.hillandknowlton.com/brendanhodgson/2006/06/20/media-relations-rating-points-mrp-in-action-so-what-next/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Determining ROI for media coverage | Trade Secrets http://blogs.hillandknowlton.com/brendanhodgson/2006/06/20/media-relations-rating-points-mrp-in-action-so-what-next/comment-page-1/#comment-541 Determining ROI for media coverage | Trade Secrets Wed, 24 Mar 2010 00:30:07 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3536.aspx#comment-541 [...] in a Canadian writing contest in 2007; he scored six out of 10 (60 percent). Brendan Hodgson blogs about his company’s use of MR2P when they rolled out a PR campaign for a large client. Their final score: 84 [...] [...] in a Canadian writing contest in 2007; he scored six out of 10 (60 percent). Brendan Hodgson blogs about his company’s use of MR2P when they rolled out a PR campaign for a large client. Their final score: 84 [...]

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By: Katie Paine http://blogs.hillandknowlton.com/brendanhodgson/2006/06/20/media-relations-rating-points-mrp-in-action-so-what-next/comment-page-1/#comment-472 Katie Paine Wed, 21 Jun 2006 22:56:08 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3536.aspx#comment-472 Great stuff, glad to see some case histories on MRP use! The benchmark should be a similar launch by the competition. If your staff starts to complain about the burden of entering all that data, you might check out Cyberalert's ClipMetrics or our DIY Dashboard --(www.diydashboard.com) -- both systems automatically load most of the data in to the system for you -- and can provide the same metrics as MRP.   Great stuff, glad to see some case histories on MRP use! The benchmark should be a similar launch by the competition. If your staff starts to complain about the burden of entering all that data, you might check out Cyberalert’s ClipMetrics or our DIY Dashboard –(www.diydashboard.com) — both systems automatically load most of the data in to the system for you — and can provide the same metrics as MRP.  

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By: PR Measurement - H&K puts MRPs into action http://blogs.hillandknowlton.com/brendanhodgson/2006/06/20/media-relations-rating-points-mrp-in-action-so-what-next/comment-page-1/#comment-471 PR Measurement - H&K puts MRPs into action Wed, 21 Jun 2006 01:20:54 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/3536.aspx#comment-471 PingBack from <a rel="nofollow" target="_new" href="http://www.prmeasurement.ca/index.php/2006/06/20/hk-puts-mrps-into-action/">http://www.prmeasurement.ca/index.php/2006/06/20/hk-puts-mrps-into-action/</a> PingBack from http://www.prmeasurement.ca/index.php/2006/06/20/hk-puts-mrps-into-action/

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