Comments on: Media Relations Rating Points (MRP) in Action… So What Next?

By: Determining ROI for media coverage | Trade Secrets

Determining ROI for media coverage | Trade Secrets — Wed, 24 Mar 2010 00:30:07 +0000

[...] in a Canadian writing contest in 2007; he scored six out of 10 (60 percent). Brendan Hodgson blogs about his company’s use of MR2P when they rolled out a PR campaign for a large client. Their final score: 84 [...]

By: Katie Paine

Katie Paine — Wed, 21 Jun 2006 22:56:08 +0000

Great stuff, glad to see some case histories on MRP use! The benchmark should be a similar launch by the competition. If your staff starts to complain about the burden of entering all that data, you might check out Cyberalert’s ClipMetrics or our DIY Dashboard –(www.diydashboard.com) — both systems automatically load most of the data in to the system for you — and can provide the same metrics as MRP.

By: PR Measurement - H&K puts MRPs into action

PR Measurement - H&K puts MRPs into action — Wed, 21 Jun 2006 01:20:54 +0000

PingBack from http://www.prmeasurement.ca/index.php/2006/06/20/hk-puts-mrps-into-action/