Ikea, blogs and rumours

posted by Brendan Hodgson

Kevin Dugan’s piece on Ikea’s decision to build a store in Ohio is a welcome respite from some of the more prevalent corporate bashing (particularly if you’re an Ikea fan, or at least a believer in the positive implications of social media from a PR perspective)… though I would suggest the headline is a tad misleading.

More accurately positioned in Kevin’s earlier Fast Company article, it still stands as a powerful example of how positive relationships can be built between corporations and their most ardent fans, specifically bloggers.

I was particularly interested in the comment by OHIkea blogger Jen Segrest that Ikea (and others in the know) were actually leaking information to her ahead of the announcement. Who said social media and PR couldn’t be fun?

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