Comments on: Measuring the impact of Viral is more than a numbers game… http://blogs.hillandknowlton.com/brendanhodgson/2006/11/01/measuring-the-impact-of-viral-is-more-than-a-numbers-game/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sean Moffitt http://blogs.hillandknowlton.com/brendanhodgson/2006/11/01/measuring-the-impact-of-viral-is-more-than-a-numbers-game/comment-page-1/#comment-70 Sean Moffitt Thu, 02 Nov 2006 03:35:19 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/5650.aspx#comment-70 Brendan, Well said on not defining the new media based on old media metrics - the retun on involvement and insight is always discounted - I must admit however the media valuation I had read somewhere else and was impressed. Sidebar - as a father of two and as I discovered yesterday through ultrasound three girls - I love the campaign too. Look forward to seeing you tomorrow   <br> Brendan, Well said on not defining the new media based on old media metrics – the retun on involvement and insight is always discounted – I must admit however the media valuation I had read somewhere else and was impressed. Sidebar – as a father of two and as I discovered yesterday through ultrasound three girls – I love the campaign too. Look forward to seeing you tomorrow  

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