The 20% rule according to Sir Martin…

posted by Brendan Hodgson

We spend 20% of our time online, according to Google or Yahoo,” Mr. Sorrell said, “so by logic, 20% of all dollars should be spent online.”

I wouldn’t mind 20% of the PR budgets we see at H&K. The challenge, as I see it, remains convincing clients (and even some colleagues) of this fact…

Oh, and hooray to me! I’ve reached a century…

7 Comments
08

Dec
2006

Leo Bottary

Nice job!  Posting 100 is one thing, but you always bring your A game when it come to content.  We should all follow you excellent example!  Keep writing!

08

Dec
2006

Brendan Hodgson

Thanks Leo, it’s nice to be in triple digits, and part of such an eclectic yet interesting group… Personally, I’m thinking we have the critical mass now to start petitioning for an H&K bloggers conference in, say, Grand Cayman or Hawaii, or Bali.

08

Dec
2006

Ian Barr

To add to the complexity of the challenge is cost to monitor/analyze the activities occuring in Web 2.0 AND measure it. I know, baby steps.

08

Dec
2006

Brendan Hodgson

Amen to that, brother. Whereas "traditional digital" (did I just say that?) has a lot of potential, and meaningful, metrics built in, social media and ROI tend not to play nicely… so capturing the variables by which to truly demonstrate value is going to be tough, but critical.

08

Dec
2006

Leo Bottary

Bali.

19

Dec
2006

Colin McKay

I spend an hour on the bus every day. Does that mean 5% of media budgets should go to transit advertising?

06

Jan
2007

Joy Jennissen

just catching up on your blog while away in…Bali…so agree that Bali is the location of choice!!

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