Comments on: PR Measurement Wars?… No good can come of this http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Katie Delahaye Paine http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-129 Katie Delahaye Paine Tue, 23 Jan 2007 19:42:43 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-129 I vote for Melody's Meaasurement --this unending obsession with media as the only measure for PR has got to stop. PR is about PUBIC RELATIONSHIPS! and we should be measuring those relationships, and awareness and preference and understanding. Who cares how many eyeballs you've reached if it costs a fortune and doesn't move anyone to buy a product or support your cause? I vote for Melody’s Meaasurement –this unending obsession with media as the only measure for PR has got to stop. PR is about PUBIC RELATIONSHIPS! and we should be measuring those relationships, and awareness and preference and understanding. Who cares how many eyeballs you’ve reached if it costs a fortune and doesn’t move anyone to buy a product or support your cause?

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-128 Brendan Hodgson Fri, 19 Jan 2007 18:18:27 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-128 Melody, I feel your pain... Melody, I feel your pain…

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By: Melody http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-127 Melody Fri, 19 Jan 2007 18:09:32 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-127 A little late on this debate, but I have a problem with measuring PR only through media coverage, which many of the systems you outlined do. I guess I have a hard time when clients ask for one system to measure "apples to apples" but then ask us to deliver an orange. A little late on this debate, but I have a problem with measuring PR only through media coverage, which many of the systems you outlined do. I guess I have a hard time when clients ask for one system to measure "apples to apples" but then ask us to deliver an orange.

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-126 Brendan Hodgson Wed, 17 Jan 2007 22:45:07 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-126 ditto that! ditto that!

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By: Ian Ketcheson http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-125 Ian Ketcheson Wed, 17 Jan 2007 17:39:34 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-125 Hey Andrew,  Convince them to do one of these up in Ottawa. I'd be curious to hear your perspectives on social media measurement and analysis.   Hey Andrew,  Convince them to do one of these up in Ottawa. I’d be curious to hear your perspectives on social media measurement and analysis.  

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By: Andrew Laing http://blogs.hillandknowlton.com/brendanhodgson/2007/01/12/pr-measurement-wars-no-good-can-come-of-this/comment-page-1/#comment-124 Andrew Laing Wed, 17 Jan 2007 16:29:15 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6799.aspx#comment-124 You're quite right, Brendan. I just asked the chair to kill the Canadian Idol 'vote' for the best measurement system. However, I believe its more of a bums-in-seats marketing ploy to get people to listen to what should (fingers crossed) be a good discussion about various approaches to media measurement offered.  Then it's up to each audience member to decide what's best for them. You’re quite right, Brendan. I just asked the chair to kill the Canadian Idol ‘vote’ for the best measurement system. However, I believe its more of a bums-in-seats marketing ploy to get people to listen to what should (fingers crossed) be a good discussion about various approaches to media measurement offered.  Then it’s up to each audience member to decide what’s best for them.

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