Comments on: Newspaper blogs are booming… But what does that really mean? http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-135 Brendan Hodgson Fri, 19 Jan 2007 13:04:37 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-135 Hey brotha, if we could actually determine if the level of direct engagement between the media and its readership has increased, I think that would be something... but there's no indication of that here. <br> <br>And yes, Elliott, I think you're right... although, I guess you have to start somewhere in order to create some kind of benchmark. Hey brotha, if we could actually determine if the level of direct engagement between the media and its readership has increased, I think that would be something… but there’s no indication of that here.

And yes, Elliott, I think you’re right… although, I guess you have to start somewhere in order to create some kind of benchmark.

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By: Elliott Silverstein http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-134 Elliott Silverstein Fri, 19 Jan 2007 03:16:38 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-134 Forgive me for being cynical, but isn't it premature to lend credibility to year over year stats?  In many ways, blogging in 2006 reminds me of the state of the web in 1995/96. Forgive me for being cynical, but isn’t it premature to lend credibility to year over year stats?  In many ways, blogging in 2006 reminds me of the state of the web in 1995/96.

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By: Dan http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-133 Dan Fri, 19 Jan 2007 01:41:23 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-133 "Responding to a blog posting is like writing an instant letter to the editor," -Carolyn Creekmore <br> <br>i'm sure it has to do with people wanting a direct connection to the source of their daily information.  Could the blog be the present day writers business card? "Responding to a blog posting is like writing an instant letter to the editor," -Carolyn Creekmore

i’m sure it has to do with people wanting a direct connection to the source of their daily information.  Could the blog be the present day writers business card?

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By: Jonathan Dunn http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-132 Jonathan Dunn Thu, 18 Jan 2007 21:32:26 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-132 Brendan, <br> <br>A fair point. Perhaps the key lies in the fact that overall online readership is also growing (if it was flat or dropping, then we might be able to conclude it's all the same people following their favourites to their blogs)? Of course, that just could be increased internet penetration outside urban centres or older demographics increasing their online activity. Brendan,

A fair point. Perhaps the key lies in the fact that overall online readership is also growing (if it was flat or dropping, then we might be able to conclude it’s all the same people following their favourites to their blogs)? Of course, that just could be increased internet penetration outside urban centres or older demographics increasing their online activity.

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By: Brendan http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-131 Brendan Thu, 18 Jan 2007 21:02:48 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-131 Jonathan, I'll agree with your first and last points, but debate 2 and 3,in that people have read columnists online for years, in blog format or other, so I don't think it should be implied that this indicates a general increase in 'public' adoption of social media.  That said, I would be interested in seeing what the level of engagement is now given the adoption of the blog format ie. With respect to comments and 'conversation'. <br> <br>I think the same could be said for your third point. Is the increase an indication of increased reader interest, or rather the simple act of migrating columnists onto a blog platform, and simply the movement of readers/viewers in following their favorite columnists. <br> <br>All that to say, your last point is, I believe, the key. <br> <br>My apologies for spelling errors-am typing from a mobile. <br> Jonathan, I’ll agree with your first and last points, but debate 2 and 3,in that people have read columnists online for years, in blog format or other, so I don’t think it should be implied that this indicates a general increase in ‘public’ adoption of social media.  That said, I would be interested in seeing what the level of engagement is now given the adoption of the blog format ie. With respect to comments and ‘conversation’.

I think the same could be said for your third point. Is the increase an indication of increased reader interest, or rather the simple act of migrating columnists onto a blog platform, and simply the movement of readers/viewers in following their favorite columnists.

All that to say, your last point is, I believe, the key.

My apologies for spelling errors-am typing from a mobile.

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By: Jonathan Dunn http://blogs.hillandknowlton.com/brendanhodgson/2007/01/18/newspaper-blogs-are-booming-but-what-does-that-really-mean/comment-page-1/#comment-130 Jonathan Dunn Thu, 18 Jan 2007 20:13:55 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/6898.aspx#comment-130 For me, this indicates a couple of things: 1. You're right that it seems to reflect a growing interest in social media by the MSM. 2. It reveals a growing interest in social media in the general public (riding the wave of Time's Year of You?). 3. It shows that non/late-adopters will read blogs when they are immediately accessible (say vs technorati or other such searches) and presumably credible as a result of being aligned with an already trusted info source. <br> <br>However, what kind of assumptions are we making about this readership? What I'd like to compare is the growth rate of blog visits outside the MSM over the same period of time. Is this just a snap shot of an existing audience expanding it's consumption or does it actually show new consumers taking their first tentative steps? For me, this indicates a couple of things: 1. You’re right that it seems to reflect a growing interest in social media by the MSM. 2. It reveals a growing interest in social media in the general public (riding the wave of Time’s Year of You?). 3. It shows that non/late-adopters will read blogs when they are immediately accessible (say vs technorati or other such searches) and presumably credible as a result of being aligned with an already trusted info source.

However, what kind of assumptions are we making about this readership? What I’d like to compare is the growth rate of blog visits outside the MSM over the same period of time. Is this just a snap shot of an existing audience expanding it’s consumption or does it actually show new consumers taking their first tentative steps?

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