Deloitte’s WIN blog… is it or isn’t it, and who even cares?

posted by Brendan Hodgson

It’s perhaps one of the more frustrating experiences I’ve endured in a while - all the more so because the content is actually good. 

Maggie over at SMG (via the Canadian Cybrarian) points to Deloitte’s foray into blogging with the Women’s Initiative Blog… although the purist in me wonders if it is, in fact, a “real” blog? 

No RSS (yet) although it does have a more traditional email “alerting” system… no time/date stamp on the posts (yet)… the frustration of having to include the title of the post when you actually want to comment (grrrrrr… for the inconvenience of it all!). One might want to cry foul.

Then again, who cares?

Does it matter that it doesn’t include all the bells and whistles that bloggers – and many blog readers - become accustomed to? Is the definition of what constitutes a blog so ingrained in stone as to lack any flexibility whatsoever?

The content is entertaining and informative, and focused on an important issue that will obviously drive considerable debate and engagement. The posts appear to be regular – though it’s kind of hard to tell since there’s no date stamp on the archived posts. The author(s) is/are - since it appears that guest bloggers are a regular occurence – generally open and personable, and have something interesting to say. And that’s what a blog ultimately should be, no matter how easy (or difficult) it is to get at the information (though I’d really love to read comments from past posts… anyone, anyone, Bueller?)

As an aside, and according to Maggie, the site was internal for the first 18 months of its existance prior to being launched externally – which, in my view, demonstrates the importance of testing the waters first and finding your voice before jumping in… a best practice that I also espouse to my clients.

Update: I stand corrected (thanks Maggie), the site does include a link to Deloitte’s RSS feeds – although I’m not sure if the blog is included (though I hope it will be soon). Neither of my feed detectors (IE7 and Firefox) picked it up.

4 Comments
23

Jan
2007

Ryan Anderson

I think it’s frustrating because they’re missing the easy things in launching a blog.  The hard part is the content, so why would you ignore the easiest part of making a blog readable, usable and convenient?

23

Jan
2007

Brendan Hodgson

Fair statement… in the end, however, I would say that content trumps all else, and if I’m engaged, I’ll go to it regardless if the ease and convenience is somewhat less.

23

Jan
2007

Maggie Fox

Hey there – interesting take, I found it frustrating, too, and I have to wonder why – there is <i>so much</i> software out there, and a number of understood conventions that are based on usability. It would be nice if they took the best and, uh, used them. But props for taking the step nonetheless.

And one more thing: there actually is an RSS feed, but it’s waaay down at the bottom of the page, where it’s obviously not doing a whole lot of good;-)

29

Jan
2007

Danielle

Ooo, my first citation.  Thanks, Brendan!  Like you, I found that the idea was perhaps better than the execution of it, at least as far as a ‘true’ blog format.  

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