The language of Advertising 2.0

posted by Brendan Hodgson

Here’s a tasty morsel for your anything-but-work pleasure: The Ad Generator.

From the site itself: “The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.”

An interesting, and potentially complementary project might be to take samplings of corporate messaging that we find strewn across press releases and other vehicles, and mash ‘em up with images taken from Flickr or the daily news – spills, strikes, protests, AGM’s, trade shows etc. Such an exercise might demonstrate an equally interesting juxtaposition between what organizations often say and what the masses actually see…

(thx to Provokat for the tip) 

The ad generator is the creation of Alexis Lloyd as part of her MFA thesis project.

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