Thom Yorke, Speed Painting… And the value of Transparency

posted by Brendan Hodgson

As I watched this very cool video (thanks sis), I couldn’t help thinking that there’s something to be said for capturing and communicating the processes and people behind the end result; and not just the end result itself.

Why? It helps us to better understand the (sometimes extraordinary) levels of effort and complexity required to achieve a certain goal in any field of endeavour - whether it’s training for a competition, creating great art, developing a unique product, or delivering a high quality service.

It also demonstrates the passion of those tasked with delivering on those goals.

When translated into a more corporate or organizational setting, these glimpses behind the scenes are valuable and tangible demonstrations of the passion and skills that truly define that organization (be it an organization of one, or of many thousands) and that organization’s brand, despite whatever shade we, the media, or others try to colour it. 

I’ll be signing off now for about a week and a half as I haul myself and my family to the UK to connect with family and friends. Until then…

 

3 Comments
07

Mar
2007

ian k

Neat. Cool video. Have a good holiday

07

Mar
2007

Kathleen Frith

Intersting thoughts. Shaw Communications (www.shaw.ca) is actually running a ‘people powered’ advertising campaign right now that focuses on just that – the people behind the company. It’s interesting, becuase I expect the ads will serve both a customer and employee recruitment function. Check it out – http://www.peoplepowered.ca/

08

Mar
2007

Kerry

your welcome… love to the UK gang… have fun

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