‘Conversations’ can be bought… but at what price?

posted by Brendan Hodgson

So, the Globe & Mail wants to give me a chance to win $10,000 if I comment on an article. Kind of like a “rrrrroll up the rim to win” campaign but you don’t actually have to buy anything.

My guess, however, is that, during the life of the campaign, the quality of the comments (pardon me, the “conversations”) will likely decline immeasurably as readers jump in solely for a chance to win.  I expect we’ll see quite a few more ”right on’s“, “what he said’s“,  ”kudos“, “I disagree’s“, and “Nuh huh’s” with little attempt to actually contribute to the discussion.

Sad, but then again, it’s $10,000. Right on! 

2 Comments
22

Mar
2007

Niall Cook

Hopefully a comment spammer will win.

22

Mar
2007

Rajiv Harjai

They haven’t bought conversations, they have bought junk.  A clear distinction which companies need to understand before they do stupid sales promotion like these is that Social media is based on Word of Mouth strategy and not sales promotions and other marketing strategies.  I think this is more a PR domain than Marketing.

This is some what similar to Ibibo’s case.  They came out with a Marketing strategy to increase their websites registration.  They are giving away £176,000(approx) over a period of time to a Blogger.  You can read the whole story of Ibibo here

(http://indianpr.wordpress.com/2007/03/22/ibibo-mih-nasper-the-worst-marketing-strategy/)

Add a comment