A few thoughts on what social media means to PR

posted by Brendan Hodgson
  1. It doesn’t replace the press release…
  2. it creates opportunities to move beyond it. 
  3. It rewards intelligent risk-taking…
  4. yet punishes deceitful intent.
  5. It puts the emphasis on content…
  6. while rejecting blatant spin.
  7. It succeeds and/or fails regardless of what we (the PRs) think…
  8. because what ‘they’ think will (and should) always matter more, and
  9. It’s a transaction (their attention in exchange for your information)…
  10. as much as it is an interaction.

Sure, there’s a lot more… but these stand out in my mind…

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