Comments on: A little knowledge can be a dangerous thing – moving beyond social media 101

By: Ryan Anderson

Ryan Anderson — Wed, 23 May 2007 15:31:13 +0000

I think a lot of the problem is as much clients' education as our own. The problem is that clients know about it, want it, but don't want to know about the hard bits like transparency and not trying to control the message, etc. Some just want results and don't care about things like astroturfing because they don't know enough to know that it goes fundamentally against the grain of social media.

In that respect, the value of the exercise pretty much flat lines until the client reaches "understanding."

By: Brendan at Hill & Knowlton: "we are in consideration phase of social media adoption" « PR 2.0

Mon, 21 May 2007 21:41:17 +0000

PingBack from http://pr20.wordpress.com/2007/05/21/brendan-at-hill-knowlton-we-are-in-consideration-phase-of-social-media-adoption/

By: Boyd Neil

Boyd Neil — Sat, 19 May 2007 15:37:57 +0000

You are right about the need to move beyond social media 101 and begin moving towards what you are caling integration and optimization.

I think, though, there isn't really time anymore to bother with the 'consideration' step. Staying stuck in awareness and consideration is irresponsible if you claim to be contemporary practitioner.