24 hours in the life of a Digital PR practitioner…

posted by Brendan Hodgson

can be pretty darned exhausting… (that is, if it’s the job you’re looking for)

  1. Arrive at the office at 7:30 am (yeah, that one’s for the boss)… quickly scan Facebook and RSS feeds… save any interesting tidbits to Delicious.
  2. Tidy up a couple of slides articulating a digital strategy for an upcoming pitch next week…
  3. Craft a summary email outlining a social media approach for one of our larger clients… finger’s crossed they integrate it into their 2nd half 2007 planning
  4. Write a blog post for a blogging campaign we’re managing on behalf of another client (though still have to hit send on that one)
  5. Join a client meeting that includes an issues-based micro-site as part of an advocacy campaign to push an important policy issue. Start considering the information architecture requirements based on some fairly complex key messages
  6. Review some environmental analysis of a growing segment of the blogosphere and best practices of certain industry segments provided by colleagues on behalf of a client (all good stuff, thx)
  7. Respond to an email from a US counterpart on crisis and digital
  8. Scarf down a sandwich as I consider how best to structure (and then sell to our bigwigs) a potential role in our Toronto office
  9. participate in a brainstorm for a prospective client in the financial services space
  10. Attempt to bring some sense of order to the magnet of miscellany that is my desk

What does all this tell me? I need a break, the opportunities are starting to present themselves fast and furious, and we need bodies…

6 Comments
25

May
2007

Brendan Hodgson

And so it should, my friend… Clearly, the effects of your three-week sabbatical have still not been fully cleansed from your system…:-)

26

May
2007

Ian Ketcheson

11. Deal with yet another cancellation of a meeting by a disorganized and frazzled government client.

27

May
2007

Brendan Hodgson

But we like disorganized and frazzled government clients (for the most part), and thus will reserve judgement… Just don’t let it happen again!…:-)

26

Jan
2008

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