Bad memory reaps rich reward in the shape of a case study in community building

posted by Brendan Hodgson

So last week I posted on the social media initiatives of some of Canada’s bigger/est banks… A day or so later, Michael Seaton, the catalyst behind Scotiabank’s own Web2.0 campaigns, reminded me – in an excellent contextual post - of Van City’s Change Everything initiative which I had somehow forgotten to include, particularly as it was one of the first foray’s into the social web by a sizable Canadian corporation.

And good thing he did. As that illicited a response from William Azaroff, Interactive Marketing & Channel Manager at Vancity, whose blog I then happened to visit.

And good thing I did. Because he has just recently concluded a three-part series (published on Netbanker) on his experience in launching, measuring and managing the Change Everything campaign. It’s a compelling case study, chock-a-block with useful insights.

I’m guessing I should be forgetful more often… I’m almost hoping I’ve missed something else?

5 Comments
27

Aug
2007

Michael Seaton

Just here to help  ;-)

27

Aug
2007

Rob Cottingham

I… I… forgot what I was going to say.

(Okay: now to sit back and let the magic happen!)

27

Aug
2007

Brendan Hodgson

And good thing Rob commented on my blog… cuz I’ve now just re-visited Rob’s blog and in reading his latest post (Aug 23) have just been exposed to Rob’s cartooning efforts at http://www.socialsignal.com/noise-to-signal, which are damn funny!!… what more am I gonna get in return for my original oversight… anyone?

28

Aug
2007

William Azaroff

Thanks Brendan. Glad Michael connected our worlds! Thanks for the call out.

28

Aug
2007

Rob Cottingham

I blush… thanks, Brendan!

Add a comment