Hill+Knowlton Strategies

So last week I posted on the social media initiatives of some of Canada’s bigger/est banks… A day or so later, Michael Seaton, the catalyst behind Scotiabank’s own Web2.0 campaigns, reminded me – in an excellent contextual post - of Van City’s Change Everything initiative which I had somehow forgotten to include, particularly as it was one of the first foray’s into the social web by a sizable Canadian corporation.

And good thing he did. As that illicited a response from William Azaroff, Interactive Marketing & Channel Manager at Vancity, whose blog I then happened to visit.

And good thing I did. Because he has just recently concluded a three-part series (published on Netbanker) on his experience in launching, measuring and managing the Change Everything campaign. It’s a compelling case study, chock-a-block with useful insights.

I’m guessing I should be forgetful more often… I’m almost hoping I’ve missed something else?