Metaphor for Crisis Management in a 2.0 World… or simply a great video?

posted by Brendan Hodgson

Wrapping a PR context around a truly awesome video is never easy. But here goes… and, yeah, it’s a stretch. But you’ll thank me for it.

Think Crisis in a Web 2.0 world. Consider the virtual tidal wave of “noise” – the new voices - that would likely erupt, and which could potentially overwhelm an organization unprepared to deal with the implications of the social web. Consider how an organization must now react in order to keep pace with this surge of new information (and misinformation) that could literally overwhelm their capacity to effectively manage the crisis. Think speed, agility, and focus – critical factors required in equal measure to endure through such a maelstrom.

Or… simply enjoy this video as I did (particularly when the camera first pulls back from the surfer). It’s Friday. Whatever.

 

2 Comments
17

Nov
2007

Stan

Hi Brendan

Looks like the video is no longer available. Too bad, the PR pitch had worked for me ;-)

17

Nov
2007

Brendan Hodgson

Hey Stan, strange it works for me… you could also try this link here: http://www.youtube.com/watch?v=XhBdYJxZOiA

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