Comments on: Real Threats. Real Plans – Crisis Communications in a 2.0 World http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: business continuity planning strategy http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-331 business continuity planning strategy Tue, 01 Apr 2008 13:45:33 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-331 <p>PingBack from <a rel="nofollow" target="_new" href="http://erttoday009.info/businesscontinuityplanningstrategy.html">http://erttoday009.info/businesscontinuityplanningstrategy.html</a></p> PingBack from http://erttoday009.info/businesscontinuityplanningstrategy.html

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By: Brendan Hodgson http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-330 Brendan Hodgson Mon, 03 Mar 2008 17:07:14 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-330 <p>Hey Ian, bang on. The notion of authority and credibility in times of crisis has always been an issue, and is even more important now given precisely what you say. </p> Hey Ian, bang on. The notion of authority and credibility in times of crisis has always been an issue, and is even more important now given precisely what you say.

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By: Ian Ketcheson http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-329 Ian Ketcheson Fri, 29 Feb 2008 17:36:54 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-329 <p>Wonky paragraph returns in my post.  Should be a new paragraph after "to respond"</p> <p>Planning is not a worst clase scenario!</p> Wonky paragraph returns in my post.  Should be a new paragraph after "to respond"

Planning is not a worst clase scenario!

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By: Ian Ketcheson http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-328 Ian Ketcheson Fri, 29 Feb 2008 17:34:50 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-328 <p>Good post.  (Long comment becuase I'm too lazy to reactivate my own blog.  I'll just monopolize yours.)</p> <p>Interesting body of work coming out of you folks on crisis comms.  </p> <p>I would add, however, that we have to be cognizant of the fact that new influencers emerge and can often displace the role of governments and organizations as the "voice of authority" on an issue when they would have otherwise thought they were the key authority source either de facto, through statute, or just through the role of the state. </p> <p>How you as an organization react to the new influencers will become an important determinant of the effectiveness of your crisis comms. </p> <p>THe worst case scenario -- you get into a crisis, and realize that you haven't got the authority on the Web to respond.  Plan. Identify influencers early.  Become a participant in the conversations among the key influencers.  Don't try to steal the table and claim it for youself (read: that U.S. pandemic blog that I'm too lazy to Google that lost the support of its key influencers mid-stream).  </p> <p>And, aim for the key influencers to give you the link love when you hit a crisis.</p> <p>Lots of upfront investments to slowly build street cred, so you can draw on that when you need it.  But, to get there, you need to enter into reciprocal relationships, which are challenging for organizations that are used to automatically being given "authority" whenever they walk in the room.</p> <p>ian.</p> Good post.  (Long comment becuase I’m too lazy to reactivate my own blog.  I’ll just monopolize yours.)

Interesting body of work coming out of you folks on crisis comms.  

I would add, however, that we have to be cognizant of the fact that new influencers emerge and can often displace the role of governments and organizations as the "voice of authority" on an issue when they would have otherwise thought they were the key authority source either de facto, through statute, or just through the role of the state.

How you as an organization react to the new influencers will become an important determinant of the effectiveness of your crisis comms.

THe worst case scenario — you get into a crisis, and realize that you haven’t got the authority on the Web to respond.  Plan. Identify influencers early.  Become a participant in the conversations among the key influencers.  Don’t try to steal the table and claim it for youself (read: that U.S. pandemic blog that I’m too lazy to Google that lost the support of its key influencers mid-stream).  

And, aim for the key influencers to give you the link love when you hit a crisis.

Lots of upfront investments to slowly build street cred, so you can draw on that when you need it.  But, to get there, you need to enter into reciprocal relationships, which are challenging for organizations that are used to automatically being given "authority" whenever they walk in the room.

ian.

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By: University Update - Virginia Tech - Real Threats. Real Plans - Crisis Communications in a 2.0 World http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-327 University Update - Virginia Tech - Real Threats. Real Plans - Crisis Communications in a 2.0 World Wed, 27 Feb 2008 15:43:58 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-327 <p>PingBack from <a rel="nofollow" target="_new" href="http://www.universityupdate.com/ACC/Virginia_Tech/5895296.aspx">http://www.universityupdate.com/ACC/Virginia_Tech/5895296.aspx</a></p> PingBack from http://www.universityupdate.com/ACC/Virginia_Tech/5895296.aspx

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By: Real Threats. Real Plans - Crisis Communications in a 2.0 World http://blogs.hillandknowlton.com/brendanhodgson/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/comment-page-1/#comment-326 Real Threats. Real Plans - Crisis Communications in a 2.0 World Wed, 27 Feb 2008 15:12:22 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/10339.aspx#comment-326 <p>PingBack from <a rel="nofollow" target="_new" href="http://home-landscaping.net/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/">http://home-landscaping.net/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/</a></p> PingBack from http://home-landscaping.net/2008/02/27/real-threats-real-plans-crisis-communications-in-a-20-world/

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