Comments on: There’s more to digital PR than social media

By: Bloggers: Quantity VS Quality «

Bloggers: Quantity VS Quality « — Sun, 22 Jun 2008 19:20:18 +0000

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By: BusinessCar highlights PR’s digital challenge « Heather Yaxley - Greenbanana views of public relations and more

Wed, 02 Apr 2008 17:11:22 +0000

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By: Brendan Hodgson

Brendan Hodgson — Tue, 01 Apr 2008 13:42:06 +0000

@Gary… glad to see you agree. As you indicate, the challenge for educators in PR is going beyond exposure to Web 2.0 (both philosophically and technically) and incorporating the theory and practical experience around web development as it pertains to the broader communications challenges (reputation vs simply business) organizations face. Social media will be a part of that, no doubt, but there is so much more they can do.

@David… while fancy brand names are, as you know, anathema to my thinking around social media and PR, I do enjoy coming up with names (kinda like picking band names back in high school)… Howzabout Chatterbox, or Pandemic?

By: Gary Schlee

Gary Schlee — Mon, 31 Mar 2008 20:33:07 +0000

Your reminder is a welcome one. It's so easy to tumble head-long into the tools and apps.

When we recently revamped the new media course in our Corporate Communications & Public Relations postgrad program at Centennial College, we consciously stayed away from pegging the course as Social Media (although there is significant exposure to Web 2.0 in the course's curriculum). It's called Online PR and it embraces all digital aspects of PR done well.

Your bullet items provide wonderful fodder for areas worth considering.

By: H&K’s Hodgson: There’s more to digital PR than social media at PR Works

Mon, 31 Mar 2008 16:08:16 +0000

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By: David Jones

David Jones — Mon, 31 Mar 2008 15:48:52 +0000

That's why I love H&K. With so many smart people leading this organization, we have the ability to zig with confidence when others zag.

As your colleague in H&K Digital here in Canada, I can honestly say that it is rare that we throw the term blogs & podcasts around like others do. Couching what we do in terms like "digital PR" or "online PR" gives us the ability to start with sound strategies built on communications objectives, decide on the best way to harness digital for PR purposes and then measure and analyze at the end.

Do we do blogger relations and blog monitoring? Sure. Create facebook apps? Of course. Design and develop blogs for clients? Yup. But these are tactics that are part of an overarching PR strategy and never a stand-alone idea.

We're growing our existing clients by engaging them with our digital PR expertise, we're getting opportunities with new clients and we're incorporating digital in a smart and strategic way in just about every competitive pitch we're a part of.

I can honestly say, we don't have a template, a fancy brand name or digital team members who know nothing about PR beyond what they've read on blog. I think we're blazing a trail for the way it should be done.