When what you see is not always what you get…

posted by Brendan Hodgson

You don’t need to read German to understand the point being made here… and in all the other classic examples gathered for your viewing pleasure.

Although in addition to “buyer beware”, I would also suggest that this is one more example of the power of the consumer to impose a previously-unattainable degree of transparency on the “fantasy” being sold by advertisers.

(courtesty of Neatorama)

3 Comments
04

Apr
2008

Leo Bottary

What do you mean? ; – )  Brendan, hope all is well!

06

Apr
2008

Mariana Sarceda

Such a kind of product enhancement is something that advertising has everybody use to. Or are we surprised at the difference between the ad and reality?

07

Apr
2008

Brendan Hodgson

Hey Leo… Great to hear from you.

Hi Mariana, no surprise at all… simply an opportunity to reinforce the ability for us to share that contradiction more broadly, thereby putting companies (one would hope) on notice to connect the dots better. Though in the area of food, I’m not sure how much better it can get.

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