Comments on: David Jones talks Digital PR and H&K’s Approach http://blogs.hillandknowlton.com/brendanhodgson/2008/09/16/david-jones-talks-digital-pr-and-hks-approach/ At the intersection of yesterday & tomorrow Mon, 20 Jan 2014 15:48:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: roger http://blogs.hillandknowlton.com/brendanhodgson/2008/09/16/david-jones-talks-digital-pr-and-hks-approach/comment-page-1/#comment-383 roger Wed, 01 Oct 2008 22:05:25 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/11162.aspx#comment-383 <p>The more I think about ‘Online PR’ and what it means to people in the PR business, the more I’m convinced that it should be called something else.  In a nutshell, everything that a company does online is ‘PR’ – it all touches the public in some way.  It's also SEO, and a bunch of other things all wrapped in.... so it's becoming very hard to define on its own merits what the act of 'doing' online PR actually constitutes....</p> The more I think about ‘Online PR’ and what it means to people in the PR business, the more I’m convinced that it should be called something else.  In a nutshell, everything that a company does online is ‘PR’ – it all touches the public in some way.  It’s also SEO, and a bunch of other things all wrapped in…. so it’s becoming very hard to define on its own merits what the act of ‘doing’ online PR actually constitutes….

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By: David Jones http://blogs.hillandknowlton.com/brendanhodgson/2008/09/16/david-jones-talks-digital-pr-and-hks-approach/comment-page-1/#comment-382 David Jones Tue, 16 Sep 2008 16:37:11 +0000 http://blogs2.hillandknowlton.com/brendanhodgson/11162.aspx#comment-382 <p>It's always a tough line to straddle in this space.  PR people have their detractors in the social media space.  Some have earned that, but those of us who do actually participate in the space can go a long way to building bridges with those that do it out of their individual passion on their own time.</p> <p>I'm biased, but I want us to be seen as the gold standard for PR firms inhabiting the social media world.  One fellow in attendance characterized our approach as being the "social media savvy friend" for our clients.  I like that a lot.</p> It’s always a tough line to straddle in this space.  PR people have their detractors in the social media space.  Some have earned that, but those of us who do actually participate in the space can go a long way to building bridges with those that do it out of their individual passion on their own time.

I’m biased, but I want us to be seen as the gold standard for PR firms inhabiting the social media world.  One fellow in attendance characterized our approach as being the "social media savvy friend" for our clients.  I like that a lot.

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