Dialing the noise up to Eleven… US Airways Flight 1549 and citizen media

posted by Brendan Hodgson

Yesterday, my colleague David Jones pointed to an animation created by Niall Cook, H&Ker and fellow blogger, showing the rapid transformation of Wikipedia’s entry on the crash of US Airways Flight 1549 on Jan 15. By itself, it highlighted the extraordinary speed by which citizens are increasingly able to match and, very often, surpass the speed of media in accessing and distributing new information around the incident.

As a companion to that animation, H&K Canada’s digital team also captured (as the event unfolded) screen caps of key sites – search engines, blogs, social networks, corporate sites, aggregators etc. – that I believe further demonstrates and reinforces the sheer dynamism of the communications environment in which we now exist; as it relates to the speed by which information on an incident is communicated and shared (e.g. via Twitter), the competitiveness as well as the synergy shaping the relationship between traditional and citizen media, and the actions taken by corporations to respond within this new environment.

Not all the timestamps on this slide deck are accurate or absolute, although they are certainly captured within minutes (if not seconds) of the event occuring – particularly during the first hours. Nor is the deck intended to be an exhaustive summary of all activity simply those that we felt captured this landscape, and these new issues, most effectively. Most importantly, these slides are not intended to comment either positively or negatively on the actions of authors, witnesses, posters or organizations involved.

8 Comments
21

Jan
2009

Bob LeDrew

Brilliant stuff. Powerful.

21

Jan
2009

Karen Russell

This great — going to share with my first year PR students when we talk about crisis comm!

21

Jan
2009

MountainRunner

Very briefly, we need to stop thinking in terms of “new media” versus “old” or “traditional” media. It is “now media” and it matters very much in the global information environment. Below is required viewing for the Obama Administration’s quick…

26

Jan
2009

Dave Fleet

This is great, Brendan. Amazing work!

26

Jan
2009

Matt Salvatore

Every time I used to drive by a McDonald’s I would always check to see what the sign said underneath

01

Feb
2009

Enlalpblora

Hello, I can’t understand how to add your blog ( blogs2.hillandknowlton.com ) in my rss reader

03

Feb
2009

Brendan Hodgson

@Enlapblora, you should be able to subscribe by clicking the link in the menu at the bottom of the page or you can add this to your feeds: http://blogs2.hillandknowlton.com/brendanhodgson/feed/

12

Mar
2009

GoC W2CC Event: How News Breaks Online « Spaghetti Testing | Peter Smith

[...] about how news breaks online and what this means for crisis communications. He led us through the fantastic material he had collected in the wake of the US Airways Flight 1549 crash into the Hudson river in New [...]

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