I have a headache. I am surely dehydrated. And I am broke. The perils of Cannes. And we are only on Day 3. Standout moments from day two? Clearly, H&K's chat with Biz Stone in front of the largest and most energized audience I've yet seen, showed the extraordinary level of attention being given by agencies and marketers to the phenomenon that is Twitter. You can read more here, and watch the video here, though I'll leave you with what I felt was one of the most appropriate descriptions of the power of Twitter: information can take a very simple form... and yet have profound impact.
Other notable moments? GoViral, in discussing the shift in consumer mindset and behaviour, articulating the fact that companies must move from peak & valley campaigns to "always on" distribution, elevating the importance of sustainability as well as creativity. Immediately after, PricewaterhouseCoopers, in presenting their Global Entertainment and Media Outlook 2009, effectively stated that advertising, as we know it, is not coming back (at least not to 2007 levels - globally), that if you are not exploiting multiple platforms in your campaigns you are not respecting the needs and behaviors of customers, and that the move to digital accelerates in economic downturns as customers go online to find better deals.
More to follow...
