Roger Daltrey's battle cry apparently was to resist the usual, a worthy notion especially at a festival designed to celebrate creativity. His seminar at Cannes on Thursday was facilitated by none other than Harvey Goldsmith, and sponsored by Y&R. Entertaining as it was - particularly when Daltrey broke out his guitar and proceeded to entertain us with two solos - the auditorium was not nearly as full as it was for our own Biz Stone sesh earlier in the week. Sign of the times? Or too sunny outside?
Note to self: never sit in front row of Debussy auditorium again. Cannot see people seated for panel beyond the giant teleprompters. But boy did I get some cracking good pix of Daltrey when he stood at the edge of the stage for his performances. What a treat!
Not a terribly instructive sesh for the advertising and marketing crowd, but Daltrey did predict that vinyl will be the biggest thing in music in 10 years' time, and the message about daring to be different came across loud and clear, although I suspect I'll have to find another route to throwing tellies out of hotel windows and smashing up guitars.
On a completely different subject, I found the New Directors' Showcase to be a fab source of creative ideas (except for the zombie-eating-zombie Colin - provocative horror for provocative horror's sake?!). In particular, loved Ben Steiger Levine's music video from Montreal with his amazing use of bees, and Oren Lavie & Yuval and Merav Nathan's music video from Marina del Rey with the entire story line on the backdrop of a bed. So very clever!!
