As one of the largest marketers in the world, we were delighted to be able to catch up with Procter & Gamble global marketing and brand building officer Marc Pritchard during his hectic Cannes Lions schedule to find out why he thinks the festival is the place for his marketers to be.
Improv Everywhere's Charlie Todd also tells us why the kind of improvisation missions that took place at Cannes are relevant to brand owners.
